<b>Badgett's Coffee eJournal Issue No. 65</b>
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome to Badgett's Coffee eJournal "All the Coffee That's Fit to Print"TM Issue No. 65 . . . . . May 31, 2002 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In This Issue: 1. Welcome 2. Some Words from Our Sponsors 3. Coffee Fest Atlantic City Exhibitors June 7-9 4. A Daily Dose of Wisdom from the Rebbe 5. Starbucks Corporation vs Black Bear Micro Roastery 6. Wanted: A Few Good Coffee Publishers 7. The TV Fix 8. My Grandma's of New England 9. Doing Business as an Expression of Progressive Values 10. Fundamentals for "Reaching Espresso Nirvana" Part III 11. Links to My Friends 12. Feedback ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. Welcome and thank you for subscribing. Happy Second Anniversary to BCE! Our first issue went out May 26, 2000 and we are still publishing. Wow! What a great two years it has been. All of us at BCE sincerely thank you for your continued support. You all have made this journal better and we appreciate your loyalty. Many readers sent emails congratulating us on our anniversary and we had intended to publish the comments, but we had a nasty virus invade the computer system last week and we lost many of our files. (Don't worry, you cannot be exposed to a virus through this email.) We were right in the middle of converting to the new listserver and format so we are late in getting this issue to you. As you have noticed, this issue looks different. This is the first issue to go out in html (hyper text markup language). It is formatted in the same language used for web pages. The biggest improvement is that you can jump directly to articles. You can now go right to the article you want to read without having to scroll, scroll, and scroll until you find it. Just click on the article (or Back to Top) and there you are. Also, we want to shorten the length of the issues a little, so you will notice that some articles have a link (More...) at the end. If you want to continue the article, click on More, and you will be whisked to a web page for the complete article. To return to BCE, just close or minimize your browser. Our goal is to keep the format of BCE simple, while making it easier to read. We are all bombarded with too much chazarai on the Internet and we do not intend to bring all that to BCE. Our goal with this journal is to promote good coffee. We want to learn, educate, and entertain. We publish every other Friday via email and readers include coffee consumers, home roasters, coffee geeks, retailers, growers, roasters, equipment dealers, and anyone else who shares our passion for our most wonderful beverage. If you want to learn more about the fascinating world of coffee, this is the place. We don't sell anything and subscription is free. If you want to advertise here or submit an article please contact us for the ad rates and deadline schedule. Email DISCLAIMER: All information contained here is obtained by Badgett's Coffee eJournal from sources believed to be accurate and reliable. Because of the possibility of human and mechanical error as well as other factors, neither Badgett's Coffee eJournal nor its publisher, Robert L. Badgett, is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. BCE is sent only to a subscription list or by request. If it was sent to you in error, or if you would like to unsubscribe, please hit the Unsubscribe link at the bottom. If you have any problem in subscribing or unsubscribing, please email Robert directly: Email Robert You have permission to forward (please!) or use this issue in its entirety, but you must have permission to forward or use any article. Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 2. Some Words From Our Sponsors Custom Imprinted Coffee Mugs Fast Delivery - Competitive Pricing For Details Call Doxpress: 800-999-3676 http://www.formsonline.com/coffee.htm ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Download CoffeeCup HTML Editor - Click Here ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Coffee Books Dozens of great books about coffee. Unplug the TV and open a book. The coffee world is fascinating and complex and we all have much to learn. If you have a good book on coffee that should be on this list, please send the title and author and we'll check it out. Click Here ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Kind words can be short and easy to speak, but their echoes are truly endless." Mother Teresa ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 3. Coffee Fest Atlantic City Exhibitors June 7-9
What a line-up of exhibitors and seminars this weekend! I will be there and I hope to see you. Attendance is limited to folks in the coffee business OR anyone planning to enter the business. For More Info: www.coffeefest.com
Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats." H. L. Mencken ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 4. A Daily Dose of Wisdom from the Rebbe -Words and condensation by Tzvi Freeman B"H Conviction ---------- All the elaborate proofs and deep philosophy will never stand you firmly on your feet. The only thing that will make it work for you is your own inherent conviction. Because even at the time your mind is not thinking about whether this is true or not, you yourself know within that it is so, and know that you believe it to be so, with a knowledge beyond anything your mind could fathom. It is a conviction all the winds of the world cannot uproot, for it comes from within and from the heritage of your ancestors who believed as well. The challenge is only to ignore those doubts that come to you from the outside, and to allow that inner knowledge to shine through and guide you. Brought to you by Chabadonline Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Only the wisest and the stupidest of men never change." Confucius ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 5 Starbucks Corporation vs Black Bear Micro Roastery (Starbucks vs Charbucks) During the fall of 1996, one of our customers (a Boston, MA area retailer) told us that they had been brewing and serving our Country French blend. They told us that some of their customers were asking if we had anything that was darker roasted. Country French was our darkest roast at the time, and we were amazed that Boston area consumers would be asking for anything darker. New England coffee consumers traditionally don't prefer dark roasted coffee. We had developed our reputation on roasting coffee only to the point necessary to bring out the full flavor profile that any particular variety or blend had to offer. Consequently, we were very resistant to roasting anything darker than our Country French, which we regarded as very dark. After months of requests, we finally decided to give them what they wanted. After all, we are in business and we have a responsibility to be responsive to our customers. However, we were very nervous about producing a product that would be such a radical departure from the rest of our products, even our Country French blend. More...
Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ RABBI PLISKIN'S DAILY LIFT Daily Lift #40 Become More Calm When you are calm, you think more clearly. This helps you when you pray, study, interact with other people, and when you need to make decisions. What thoughts and techniques enable you to remain calm in challenging situations? Even if you frequently find it difficult to remain calm, there are definitely times that you were calmer than usual. Think of situations that you would be able to handle better if you were to remain calmer. (See Rabbi Pliskin's Gateway to Self Knowledge, pp.141-2) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Badgett's Partner Affiliates Page Help pay the costs of Badgett's Coffee eJournal by trading with these affiliated companies. For instance, if you buy from amazon.com, link to their web site through the BCE Affiliates page and they give you the exact same deals and they pay BCE a small commission. You get a good deal and BCE makes a little, so we both win. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 6. Wanted: A Few Good Coffee Publishers We are about to take Badgett's Coffee eJournal to a new level and we invite you to participate. Ever visit CNN.com, or NYTIMES.com? Well, we are going to give those folks some competition and you can be a part of this exciting new web site that will fast become the info source web site of the world of coffee. What does it take to become part of our publisher team? A desire to promote good coffee and the ability to provide content that educates, entertains, and informs. We welcome publishers in and out of the coffee business and you don't have to be a professional writer to be one of our publishers. If you are interested in joining our coffee publishing team, please email Robert for more details. robertbadgett@comcast.net Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "If an animal is caught in a trap it will chew its leg off to escape. If a human is caught in a trap it will wait and kill the trapper and eliminate a threat to its kind." Frank Herbert ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 7. The TV Fix Turn off the tube, turn on your mind. by Yonason Goldson Social engineers in Aldous Huxley's Brave New World had a simple plan for indoctrinating children with the values of their society. Recordings of cultural mantras were played again and again under the pillows of infants and toddlers until the messages became carved into their subconscious minds. To a large extent, we do the same thing to ourselves. We do it through television. Violence. Greed. Revenge. Exhibitionism. Sex. Vainglory. Materialism. Power. These are the values that form the steady diet our children and we ingest day after day, evening after evening, weekend after weekend. More... Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Telling computer guys that they need to have permission to quote things is like having to tell little children about Death." Ted Nelson ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 8. My Grandma's of New England My Grandma's Coffeecakes announces a Grand Opening Program for new businesses (specialty coffee retailers, restaurants, cafes, hotels, etc.). By contacting My Grandma's, at least 1 month prior to opening, new entrepreneurs can get some free cakes and even more important, free publicity! My Grandma's will offer a significant discount on the first order of coffeecakes and an additional 6-12 (depending on size) free cakes to be sampled at the "grand opening party". My Grandma's will also contact local newspapers, sending them a free sample cake with a press release announcing the grand opening date, location and free cake sampling. After tasting the cake most newspaper people want to let their readers know where to find it! There is no charge for this publicity. This has worked in over 40 publications to date! Interested parties should contact Bruce Mills, sales@mygrandma.com 800-847-2636, ext. 202 www.mygrandma.com Robert's Note: I just enjoyed a slice of My Grandma's Cinnamon Walnut and I loved it. I have never had a better coffeecake. I wish I could send every reader a slice. Here's the warranty that comes with the cake: "We hope you enjoy this coffee cake from My Grandma's of New England! We make every Grandma's Coffee cake by hand, using only the finest ingredients: pure vanilla, farm fresh eggs, sweet Granny Smith apples, Australian golden raspberries, crisp whole walnuts, and lots of Tender Loving Care. We guarantee that after eating one slice of our cake you will want to share this experience with someone you love!" Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Analyzing humor is like dissecting a frog: Nobody really enjoys it and the frog generally dies as a result." E. B. White ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 9. Doing Business as an Expression of Progressive Values by DeansBeans, www.deansbeans.com Even though I had been spending half my time in the straight world of law, the thought of working in the world of business was pretty staggering. I had seen many friends start down that road with good intentions, only to end up leaving their earlier social values and commitments behind. More... Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Personal Web pages are the '90s equivalent of home video, except that you don't have to visit someone else's house to fall asleep - you can do so in the comfort of your own home." Ray Valdes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 10. Fundamentals for "Reaching Espresso Nirvana" Part III reprinted with permission of 1st-Line Equipment LLC, www.1st-line.com For Traditional, Semi-Automatic Espresso Machines Note: the following does not fully apply to superautomatic, hand lever, or steam power-generated espresso machines that "may" operate under different principles and guidelines for proper operation . Part III: The "Arte" This is where we put it all together! Although your pump driven espresso machine will apply the required water pressure and proper temperature, you will need to focus on the interdependent variables to reach "Espresso Nirvana!" In other words, you will need to adjust the different variables that you can control in the order we have outlined below: Preheating First and foremost, it is extremely important to preheat the portafilter handle, filter basket, and cups you will be extracting into. Otherwise, the crema will not be achieved due to the fact that the loss of heat will not allow a proper extraction. The espresso beverage will have a cooler, weak, and/or bitter flavor profile. We recommend filling your cup with hot water from the steam wand on your espresso machine and pulling an"empty shot" of about 4 ounces of hot water through a filter handle and basket (without coffee). More... Back to Top ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Don't take life too serious. You'll never escape it alive anyway." Elbert Hubbard ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 11. Links to My Friends You may now add your link to our links page. There are many categories (including Personal Pages)and you may enter as many as are appropriate. Check it out now. www.badgettcoffee.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "It's better to keep your mouth shut and appear stupid than to open it and remove all doubt." Attributed to Mark Twain and Abraham Lincoln ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 12. Feedback Tell us what you think. What do you want more of..less of...what would you change, add, or delete? Email Please direct all inquiries, comments, article submissions and suggestions to: Robert Email ISSN: 1534-4614 - Library of Congress, Washington D.C., USA This journal was made from 100% post-consumer, recycled, non-polluting, and non-trashcan filling electrons. (c) Copyright 2000-2002 Robert L. Badgett. All Rights Reserved. Badgett's Coffee eJournal robertbadgett@comcast.net Back to Top

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