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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome to Badgett's Coffee eJournal "All the Coffee That's Fit to Print"(tm) Issue No. 62 April 19, 2002 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In This Issue: 1. Welcome 2. Some Words from Our Sponsors 3. Increase Traffic by Programming a Contest! 4. A Daily Dose of Wisdom from the Rebbe 5. New Forest-Friendly Coffee Raises Money For Defenders of Wildlife 6. Internet Sources for Coffee Information 7. CoffeeWantAds 8. Internet Sources for Green Beans 9. Sierra Club Promotes Its New Green Product One Cup At A Time 10. Links to My Friends 11. Feedback ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. Welcome We need a little help from our friends. There have been many email changes recently and many of our subscribers' email addresses are no longer valid. Of course there's no way we can reach our lost subscribers directly, but you might be able to help. If you know of anyone who has had a recent email address change, why not use the "Tell A Friend" feature on Or, you could just forward this entire issue to your friends. I would appreciate your assistance, and your friends will thank you, too. Now this is a digital clock I can relate to: Take a look at CoffeeWantAds at My goal with this journal is to promote good coffee. I want to learn, educate, and entertain. I publish every other Friday via email and readers include coffee consumers, home roasters, coffee geeks, retailers, growers, roasters, equipment dealers, and anyone else who shares our passion for our most wonderful beverage. If you want to learn more about the fascinating world of coffee, this is the place. I don't sell anything and subscription is free. If you want to advertise here or submit an article please contact me for the ad rates. Past Issues may be view at DISCLAIMER: All information contained here is obtained by Badgett's Coffee eJournal from sources believed to be accurate and reliable. Because of the possibility of human and mechanical error as well as other factors, neither Badgett's Coffee eJournal nor its publisher, Robert L. Badgett, is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. To subscribe or unsubscribe, click here: If you have problems with subscribing or unsubscribing, please contact me directly. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 2. Some Words From Our Sponsors Boost your bottom line with these delicious liquid assets! is a Caffe D' Amore Authorized Distributor. We currently stock the full line of Caffe D' Amore Products in both food service and retail. Caffe D' Amore Cocoas, Chai Tea Lattes, Mochas, Frappe Freezes. If you're a fan of Caffe D' Amore you'll appreciate the convenience of our Indianapolis based mid-west distribution. Call 1-888-483-9860 or visit Mention this ad and get FREE FREIGHT on your first order! 1-888-483-9860 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1st-line Equipment proudly offers the following: Green beans (including those from Josuma Coffee Co.) Espresso machines and good coffee items for your home & Commercial equipment Visit our newly expanded website, with online ordering and reviews, at ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Custom Imprinted Coffee Mugs Fast Delivery - Competitive Pricing For Details Call Doxpress: 800-999-3676 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Without a struggle, there can be no progress." Frederick Douglass ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 3. Increase Traffic by Programming a Contest! by Steve Humphrey Visitors come to your site and don't buy on their first visit. It often takes 6-7 visits before they buy. So, how do you get their business if they don't come back? For that matter, how do you get them to come back? One answer is to run a contest. Not just any old contest will do! It must be crafted to keep them returning again and again. Lots of smart people will tell you that running a contest will help but they don't tell you how to do it. Here's a blueprint you can alter to suit your purposes. Every aspect of the contest was handled by CGI scripts and a couple of web pages. Even selecting the winner was done by a script. This final script simply located the persons with the most referrals. It drew one at random if there was a tie for first place. One of my clients came up with the basic idea and we developed it together as a team. People would get one "entry" into the contest when they signed up for one or more of his newsletters. They would get another "entry" for each person they referred. It was hugely successful. During the 60 days of the contest, over 45,000 new people had subscribed to my client's newsletters. They were coming back to his site over and over again. Orders for ezine ads poured in. At the end of the contest period a week-long cruise vacation to Montego Bay, Jamaica was awarded to the winner. Generally, if the prize is valued at over $500, some authorities in your state may expect to be notified. There are various requirements; check with the appropriate state agency for details. We posted a complete set of rules for the contest on the Web site. We announced the contest itself as well as the current front-runners in each issue of my client's newsletters. Each person entering the contest was assigned a Personal Identification Number (PIN). The PIN was used to connect them with their referrals. Next, a person was given the chance to tell their friends about the contest. We made everything as easy as possible for the contestants. All they had to do was supply the email address and name and the scripts did the rest. They'd be shown the message that was about to be sent to their friend. We were making every effort to be honest with them and not cause any ill will. When their friend(s) entered the contest, using a PIN we gave them, their "referral count" would be be increased. To win, a contestant had to get the most referrals. In the event of a multi-person tie for first place, the software would automatically conduct a random drawing. During the contest, each contestant was able to use a special Web page to monitor the contest. They'd see the top- ranked contestants and the number of referrals each one had made. They could log in with their PIN and see their own referrals, too. They were able to come back to the site at any time and enter new referrals. We added a small form that would look up their PIN in case they'd forgotten it. They could send their own emails to friends to tell them about the contest. They could place ezines ads giving contest details and a PIN to use. Keeping up with all those contestants, who they referred, how many they referred, etc., was a job for a database engine. Since we had MySQL on a server we controlled, we used that. The scripting was done in Perl. Two Perl modules were needed: and the MySQL module for Perl. The modules are chunks of Perl code that let a script send commands in SQL (the generic language of databases) from the script to the MySQL database engine (program). You can use a different database; you just need the the database-specific module so Perl can "talk" to it through the DBI module. DBI is needed regardless of which database you use. Specific modules exist for Oracle, PostGres, etc. We verified the email addresses of all the winner's referrals; we would have to disqualify a contestant if any of the addresses were faked - and award the prize to someone else. We designed the code so that any attempts to cheat actually decreased your odds of winning - and it was all automatic! Thousands of names and email addresses are in the database. The referral counts have been reset to zero and we are ready to launch another contest at any time we choose. The programming effort, for the most part is all done. We'll just have to edit the contest page(s) and the rules page to reflect the new prize and the new "start" and "end" dates. We can easily get *at least* as large a subscriber boost with our next contest! Here's the bottom line: You'll get more visitors, and they'll visit again and again. You get to show them your offer enough times to win their business. No matter what product or service you're selling, an automated referral contest is something you should seriously consider. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Steve Humphrey promises that you can learn to use CGI to turn your own website into a marketing machine in two hours or less with his excellent CGI learning system: Learn to Use CGI in 2 Hours. Required reading for anyone who wants to automate their website or their marketing efforts. Click here to learn more: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Great spirits have always encountered violent opposition from mediocre minds." Albert Einstein ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 4. A Daily Dose of Wisdom from the Rebbe -Words and condensation by Tzvi Freeman B"H A Paradox --------- It's a paradox: The greatest revelations are to be found not in meditation, study and prayer, but in the mundane world --but only if you would rather be meditating, studying and praying. Brought to you by ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "If your friends call you a mule; go put on a saddle." Talmud ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 5. New Forest-Friendly Coffee Raises Money For Defenders of Wildlife FT. BRAGG, CA (April 15, 2002) - Thanksgiving Coffee Company, the leading roaster of sustainably grown coffees in Northern California, has teamed up with two socially conscious non-profit groups - Grounds for Sharing and Defenders of Wildlife - to introduce Java Forest, a new line of coffee that saves animal habitat while raising funds to protect endangered species. Grounds for Sharing ( helps other non- profits raise money through sales of sustainably produced coffees. Participating organizations receive $2.25 from every package of coffee they sell as a tax-deductible donation to support their activities. Defenders of Wildlife ( is Grounds for Sharing's largest participant to date. The 430,000-member non- profit seeks to prevent native plant and animal species and their habitats from becoming endangered through research, education, and legislation. The organization is perhaps best known for having championed the groundbreaking 1973 Endangered Species Act. In addition to helping Defenders raise money, Java Forest coffee helps the farmers who grow it, their local environment, and the animals who share it with them. The coffee is "fair trade" (purchased at a fixed price that supports small farmers), organic (grown without pesticides or other chemicals), and "shade grown" within the forest, rather than cutting it down. Shade growing protects animals by preserving their habitat, which is threatened by human activities such as coffee farming. In return, the forest produces natural fertilizer for the coffee, and birds eat insects that feed on the plants. This saves the farmers the expense of chemical fertilizer and pesticides, and protects water and soil from run-off and erosion. "The coffee you choose may seem like a small thing, but it isn't," said Rodger Schlickeisen, president of Defenders of Wildlife. "After oil, coffee is the largest legally-traded commodity in the world, and the choices you make affect what happens on millions of acres of tropical and sub-tropical forest lands. Purchasing shade-grown coffee is an investment in the global environment, and buying it through Defenders helps us protect wild species and their habitats." Thanksgiving Coffee was founded in 1972 and has been using its sustainably produced coffees to raise money for environmental and human rights causes since 1984. In addition, it recently won an environmental award from the state of California for innovative waste reduction efforts at its roasting facilities, and teamed up with another non-profit organization, Trees for the Future, to offset its carbon emissions by planting over 21,000 trees in Ethiopia. For more information on Java Forest coffee, visit For more information about Thanksgiving's full line of fair trade, organic, and shade grown coffees, and its commitment to responsible business practices, visit or contact Johanna Schultz, coordinator of environmental and social policy, at (707) 964-0118 x30, or ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "To avoid criticism, do nothing, say nothing, and be nothing." Elbert Hubbard ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 6. Internet Sources for Coffee Information I need your help to compile a list of Internet sources for coffee information and I need your help. Please send me the url for any websites (commercial and non-commercial) that educate us about our most wonderful beverage. I will publish the list in a later issue. Here is a start: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Rabbi Pliskin's Daily Lift Daily Lift #6 Hate Evil, Not People Hate the evil acts of the wicked, but do not hate the people themselves. Every person is worthy of being cherished by virtue of being created in the image of the Almighty. Therefore we cannot hate another person. Rather, our love for the Almighty should be so deeply internalized, that from this love we hate evil deeds. By hating only evil actions, you elevate yourself because you are increasing your love for the Almighty. The next time you see someone do something evil, try to distinguish between hatred of the act and hatred of the person. (see Rabbi Yechezkail Levenstein - Ohr Yechezkail, Midos, p.145; Rabbi Pliskin's "Consulting the Wise") ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 7. CoffeeWantAds Post your CoffeeWantAds FREE for the world to see. Buy, sell, or promote anything coffee-related. Beans, equipment, parts, jobs, advice; this is the place to promote! CoffeeWantAds is a free classified ad service and is for both commercial and residential coffee-related ads. You may post your ad by going to and hit the link to CoffeeWantAds. Most folks do not like wordy ad copy so keep your ad simple, and like a ristretto, short and sweet. You may include an image and a website url. You may also password protect your ad and change it as often as you like. What a price! What a deal! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "An insincere and evil friend is more to be feared than a wild beast; a wild beast may wound your body, but an evil friend will wound your mind." Buddha ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 8. Internet Sources for Green Beans I sent a request out recently to a zillion or two coffee dealers and the following list is the result of the request. If you should be on the list, send your website address and I will include it in a later issue. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "It is no use saying, 'We are doing our best.' You have got to succeed in doing what is necessary." Sir Winston Churchill ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 9. Sierra Club Promotes Its New Green Product One Cup At A Time Fair Trade, Organic, Shade-grown Coffee Now Available under the Sierra Club Brand San Francisco - Now you can support fair wages for farms and their workers just by drinking your daily cup of java. The Sierra Club and Sacred Grounds Organic Coffee Roasters have signed a 'cream and sugar' partnership to sell certified organic, shade-grown, fair-trade coffees and fair-trade, organic teas under the Sierra Club's name. This partnership reflects the Sierra Club's belief that consumers should have better choices and Sacred Grounds' belief that fine coffee should not come at the expense of small farmers and the environment. According to Grainne Ferrigan, manager of Sierra Club's licensing program, a broad range of people, beyond the audiences traditionally reached by the Sierra Club, will now have the opportunity to support 'green products' through their 'daily grind.' Profits from Sierra Club Coffee will fund the organization's efforts to protect the environment. "When coffee drinkers choose the new Sierra Club organic, fair trade and shade-grown blend, they are helping to protect their own health and support fair farming practices around the world. These organic coffees and teas are pesticide-free and bird friendly and by purchasing this new blend of coffee, consumers can make a difference on a daily basis," Ferrigan noted. Sacred Grounds' CEO Fred Hibert stated he was thrilled the Sierra Club decided to support the sustainable specialty coffee movement in a public way. "It's wonderful one of the world's most respected and influential environmental organizations has contributed its name and reputation to the social and environmental issues surrounding coffee production and consumption," Hibert said. "We're honored the Sierra Club has chosen us to roast, distribute, and market its coffee." Sacred Grounds Organic Coffee Roasters are a Quality Assurance International (QAI) certified organic coffee roaster and a TransFair licensee located in Arcata along the redwood coast of Northern California. It only roasts and distributes certified organic and shade grown coffees. The Sierra Club, founded in 1892, is America's oldest and largest grassroots environmental organization with over 700,000 members in 65 chapters and over 400 groups nationwide. Their new custom blend of organic, shade grown and fair trade coffee will be available in stores and on-line at starting in June. The fair trade and organic teas will be available later this year. Note: The Sierra Club's fruit teas are grown in the USA, and thus have no trade certification. NEWS RELEASE 85 Second Street, Second Floor San Francisco, CA 94105-3441 TEL: [415] 977-5500 FAX: [415] 977-5799 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "He who knows others is wise. He who knows himself is enlightened." Lao Tzu ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 10. Links to My Friends Visit the links page on our website to get the latest links to both coffee related and unrelated sites of interest. If you would like to add your link, please contact me. Check it out. You might find some old friends and make some new ones. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Arafat does not want a Palestinian state next to the State of Israel, he wants a Palestinian state instead of the State of Israel." Benyamin Netanyahu ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 11. Feedback Tell me what you think. What do you want more of..less of...what would you change, add, or delete? Please direct all inquiries, comments, article submissions and suggestions to: Robert Badgett ISSN: 1534-4614 - Library of Congress, Washington D.C., USA This journal was made from 100% post-consumer, recycled, non-polluting, and non-trashcan filling electrons. (c) Copyright 2002 Robert L. Badgett. All Rights Reserved.

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