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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Welcome to Badgett's Coffee eJournal "All the Coffee That's Fit to Print"(tm) Issue No. 61 April 5, 2002 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In This Issue: 1. Welcome 2. Some Words from Our Sponsors 3. So, You Want To Be In The Coffee Business? 4. A Daily Dose of Wisdom from the Rebbe 5. Atlantic City To Host Annual Coffee Fest 6. The Indians won or The best cup of coffee I ever had! 7. CoffeeWantAds 8. The Real Impact of Fair Trade 9. Reader's Comments 10. Links to My Friends 11. Feedback ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1. Welcome Greetings and thank you for allowing me into your Inbox. Someone once said, "Convince your customers that everything in coffee is important and you will be able to make a good living in the coffee business." I probably misquoted slightly, but the message is clear. I went into a new shop recently and noticed a Hearthware roaster near the espresso machine. I asked, "Do you roast your own with that?" The guy behind the counter replied, "no, we just turn it on occasionally for the smell." I travel the State of New Jersey every day and when I see a coffee bar I usually give it a visit. I hope to get new subscribers and articles, and I enjoy talking coffee with the experts. I must admit I also enjoy comparing their espresso to mine, but I don't let them know the results of the comparison. I don't want them to get defensive. My expectations are always high but I am often disappointed, both in the quality of the coffee, and even more in the service. It's a shame when someone invests so much money in a business and then fails to train and motivate the employees properly. What good is the equipment when the person taking care of the customer obviously doesn't care or know how? It's as if the owner ran out of budget when it came to customer service and training. I just don't understand. Great speech on the Senate floor by Senator James M. Inhofe: http://inhofe.senate.gov/fl030402.html Take a look at CoffeeWantAds. My goal with this journal is to promote good coffee. I want to learn, educate, and entertain. I publish every other Friday via email and readers include coffee consumers, home roasters, coffee geeks, retailers, growers, roasters, equipment dealers, and anyone else who shares our passion for our most wonderful beverage. If you want to learn more about the fascinating world of coffee, this is the place. I don't sell anything and subscription is free. If you want to advertise here or submit an article please contact me for the ad rates. mailto:robert@badgett.net Past Issues may be view at www.badgettcoffee.com DISCLAIMER: All information contained here is obtained by Badgett's Coffee eJournal from sources believed to be accurate and reliable. Because of the possibility of human and mechanical error as well as other factors, neither Badgett's Coffee eJournal nor its publisher, Robert L. Badgett, is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. To subscribe or unsubscribe, click here: http://www.badgett.net If you have problems with subscribing or unsubscribing, please contact me directly. mailto:robert@badgett.net ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 2. Some Words From Our Sponsors Boost your bottom line with these delicious liquid assets! www.blbeverage.com is a Caffe D' Amore Authorized Distributor. We currently stock the full line of Caffe D' Amore Products in both food service and retail. Caffe D' Amore Cocoas, Chai Tea Lattes, Mochas, Frappe Freezes. If you're a fan of Caffe D' Amore you'll appreciate the convenience of our Indianapolis based mid-west distribution. Call 1-888-483-9860 or visit www.blbeverage.com Mention this ad and get FREE FREIGHT on your first order! 1-888-483-9860 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 1st-line Equipment proudly offers the following: Green beans (including those from Josuma Coffee Co.) http://www.1st-line.com/coffee/greenbns/retail.htm Espresso machines and good coffee items for your home http://www.1st-line.com/machines/home_mod/ & Commercial equipment http://www.1st-line.com/machines/comm_mod/commmodl.htm Visit our newly expanded website, with online ordering and reviews, at http://www.1st-line.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ White Horse Coffee & Tea: Microroastery and Fine Art Located in scenic Sutherlin, Oregon, we are a microroastery and blend small-batch roasting of premium arabica coffee with fine art. Aside from an extensive selection of fine coffees and loose-leaf teas, we have a beautiful art gallery with original oil paintings by Kristin Lusk. Please visit us at www.whitehorsecoffee.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Custom Imprinted Coffee Mugs Fast Delivery - Competitive Pricing For Details Call Doxpress: 800-999-3676 http://www.formsonline.com/coffee.htm ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "I'd rather be a could-be if I cannot be an are; because a could-be is a maybe who is reaching for a star. I'd rather be a has-been than a might-have-been, by far; for a might have-been has never been, but a has was once an are." Milton Berle ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 3. So, You Want To Be In The Coffee Business? The title might seem a bit sarcastic but in all honestly, it isn't intended to be. Those who know me well will tell you that I am one of the strongest supporters of entrepreneurship. Ever since the "West was won," few things rival the adventure of starting your own business. There is little else you can do in this day and age that will challenge the pioneer spirit within you, teach self-reliance and resourcefulness, and provide a potential venue for a cause or a passion. My wife, I, and another couple "hatched" one of our dreams a little more than a year ago. But this wasn't our first venture. In the early 1990's, a friend of mine invented a unique approach to driver education and, "Help, My Teenager Wants to Drive" was born. We combined certified training and a parent-taught course alternative that has proved to be the most responsible approach to training our young sons and daughters how to drive. Our next venture involves two other partners. In 1998, we opened a self-storage facility in Nashville, Tennessee. The location and market have proved to be successful with the business cash flowing in less than 12 months. We are presently adding building number three to the facility. Finally, as I alluded to above, www.brownduckcoffee.com was launched in February 2001. It is the experience of this last venture that I hope to share with you for the remainder of this article. As the title of this article asks, are you interested in starting a coffee-related business, too? If so, what options are you considering? Do you prefer to sell online or open your own store? Do you prefer to roast and establish a wholesale clientele or does some other facet of the coffee business intrigue you? No matter what part of the business you choose to get into, there are some fundamental concepts I have learned that I hope will help you to "turn the corner" and go into business for yourself. 1. What motivates you? This is an important question to ask. Why do you do what you do? If your sole desire is to be rich, I would respectfully challenge your motivation. Not that making money is a bad thing. It can be a tremendous motivator! However, what will be your incentive to continue when times are tough and you barely have money to reward yourself? You see, commitment and drive are keys to building a successful business! If you do not have a "higher" goal than money, quitting will be easier. If your financial success is an "end" instead of a "means to an end," and you have to spend extra time and money to keep equipment running or make your customers happy, it will be seem much easier to back out and pursue more secure alternatives. 2. Should I work for myself or have a partner? This, too, is a key question. To me, business partnerships should be approached with a dedication similar to marriage. Don't get involved unless you plan on being with them the rest of your life! Not that this is always possible, but you will be thankful you took the time to think through this one. I assure you, you will have disagreements! It's how you handle the differences that will either make your partnership or break it. Don't assume your best friend will be the best business partner. "Date" him or her for a while. Brainstorm potentially scenarios and talk through them. For example, you might ask your business partner- to-be a question like, "A
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