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Welcome to Badgett's Coffee eJournal
"All the Coffee That's Fit to Print"T
Issue No. 48 October 5, 2001

In This Issue:

1. Welcome
2. Some Words from Our Sponsors
3. Diedrich Roasting Course
4. A Daily Dose of Wisdom from the Rebbe
5. Caffeine Nation
6. Kona Coffee Cupping Competition
7. Is Fair Trade THE answer?
8. World coffee prices still plunging
9. What is so special about our coffee?
10. Confessions of a Coffee Addict
11. Links to My Friends
12. Feedback


1. Welcome

My friends, it is time to get back to work building the economy
of our country. Hundreds of thousands of Americans have lost
their jobs because of the atrocity. Our patriotic duty right now
is to deny any victory to the evil people who attacked us by not
giving them any satisfaction that their evil has succeeded.

Most of us cannot help at Ground Zero or put on a uniform. We
fly the flag and pray the terrorists are stopped before they
murder again. We hope and pray our leaders make the right
decisions. We want to do more to help and we can.

Buy something. Take a trip to New York City. Take advantage of
the low fares and the discounted hotel prices. Go out to eat.
Buy some new clothes, a new computer, some new furniture. Buy
that grinder or that espresso machine you've been wanting.
Donate blood and send a check to the Red Cross. Buy coffee from
this week's advertisers. You'll help yourself and the relief
effort at the same time.

Free advertising offer: If you are in the coffee business and
are offering any special deal to help with the relief effort, I
will publish your ad at no charge.

I had a double shot of espresso recently that was the very best
I have ever enjoyed. My words fail me in describing how good it
was. The crema was heavenly and was at least 90% of the cup. The
taste was ever bit as good as fresh ground coffee smells. I
downed the cup in a few quick sips and flooded my mouth and nose
with flavor, aroma, and a wonderful, sensual velvety feel. I
could still smell and taste the coffee a full two hours later. I
have been striving to make such a cup of espresso but I haven't
even come close. That cup was the standard by which I will judge
my own and all others from now on. The espresso was Malabar Gold
and was made by Dr. Joseph John of Josuma Coffee Company. I
experienced this delightful man and his coffee at the recent

My goal with this journal is to promote good coffee. I want to
learn, educate, and entertain. I publish every other Friday via
email and readers include coffee consumers, home roasters,
coffee geeks, retailers, growers, roasters, equipment dealers,
and anyone else who shares our passion for our most wonderful
beverage. If you want to learn more about the fascinating world
of coffee, this is the place. I don't sell anything and
subscription is free.

If you want to advertise here or submit an article please
contact me for the ad rates and deadline schedule.

DISCLAIMER: All information contained here is obtained by
Badgett's Coffee eJournal from sources believed to be accurate
and reliable. Because of the possibility of human and mechanical
error as well as other factors, neither Badgett's Coffee
eJournal nor its publisher, Robert L. Badgett, is responsible
for any errors or omissions. All information is provided "as is"
without warranty of any kind.

To subscribe or unsubscribe, click here:
If you have problems with subscribing or unsubscribing, please
contact me directly.


2. Some Words From Our Sponsors

Purchase U.S. flags at and all
profits go to the American Red Cross. This operation is 100%
volunteer and is an opportunity for you to show your support.

The Green Bean Roastery. (
Green coffee for the home roasting enthusiast. Select green
coffee beans are available in 1/2 lb to 10 lb. quantities.
Microroasters contact us for pricing for your partial bag needs.
Donate to the American Red Cross with a convenient link through
PayPal from our home page. May God Bless America!

Custom Imprinted Coffee Mugs
Fast Delivery - Competitive Pricing
For Details Call Doxpress: 800-999-3676

Sacred Grounds Organic Coffee roasters will be donating 10% of
online sales to the Firefighters Family Fund.


We have answered Ted Lingle's "Call to Action", by committing to
supply 50 Lbs of the top quality Hawaiian coffee to the
NYC Coffee cares.

The Coffee Store
275 Kaahumanu Avenue
Kahului, Maui, HI 96732
Tel (808)877-0338 * Fax (808)877-8064
Toll Free (800)327-9661

"95% of espresso sold in North America is not an espresso at
all." Dr. Joseph John


3. Diedrich Roasting Course

What a challenge ... I don't feel up to the task, considering
how little my homeroaster's skills are when faced with a 3rd
generation coffee expert like Stephen Diedrich, the course
instructor. My jaw was literally flapping open and I know I
retained only so much ... I asked if I could attend another,
perhaps next year, after I've made more progress. Stephen
Diedrich is well known in the SCAA and gives these 2-day courses
for free, in the interest of education. Tom, co-owner of Sweet
Maria's (himself a student several years ago and an owner of a
12 kg Diedrich roaster), makes the point that in attending these
seminars, that one should be at least consider buying a roaster.
A good point, but one that Steve Diedrich or his company would
never make. Zero pressure and Total "Class". I attended with
about 30 others, nearly all in the "biz", from baristas, to
coffee house and coffee chain owners and pro roasters to

I made a lot of contacts, as part of the class and roasted all
the coffee I wanted on a large, new 12 kg Diedrich shop roaster.
It was heaven: With one hand on the flame control, the other on
the air control, watching the flame height and the temperature
display and elapsed timer, while frequently pulling sample
trowel full's to compare bean color with a previous batch!
There's a lot to this. Personally, though I'd love to,
circumstances for now seem to dictate I will not be getting into
the coffee "biz", in any major way.

As a homeroaster though, when finances allow (about $3,000), I
feel sure I will be getting a small Diedrich tabletop roaster to
place on a fat tired cart, to be fueled by a 5 gal. propane tank
and trundled out into the yard on roast days. What a way to
homeroast! I could find a vertical marketing niche for my
coffees, as an enthusiast myself. There's plenty of room for
that. One small roaster I know sells only to post production
film companies, delivering coffee from his van or through the
Internet and mail-order. Another sells just to fly fishing

You see, you could start anywhere, at any level, but for a
number of reasons, besides profitability, one would do well to
do their own roasting. For fun and profit! That's how I see
it, but my dreams are small and I delight in the ordinary.

Far from the ordinary ...

Select the "Workshops" link there and then review the Schedule.

Chris Smith
Coeur d'Alene, Idaho

Note from Becky R. Diedrich:

We sometimes have 30 participants each month from around the
world, literally. And with them they bring their knowledge to
share with the group, we share our knowledge and form quite a
unique bond within this industry. The classes are really

Diedrich is going on our fourth year to host this free two-day
monthly roasting workshop. Beginning January 2002, however, we
will begin charging for the class. The charges will be $250.00
per person.

Becky R. Diedrich
Diedrich Coffee Roasters:

"Victory at all costs, victory in spite of all terror, victory
however long and hard the road may be; for without victory there
is no survival." Winston Churchill

4. A Daily Dose of Wisdom from the Rebbe
-Words and condensation by Tzvi Freeman

Putting Modesty Aside

In general, modesty is a good trait. You're far better off
concealing your talents and good deeds in the shadows.

But when you come to the defense of truth and justice, then is a
time to stand up and make yourself heard loud and clear.

As for your modesty - you'll just have to put that aside for the

Brought to you by

"Let me assert my firm belief that the only thing we have to
fear is fear itself -- nameless, unreasoning, unjustified terror
which paralyzes needed efforts to convert retreat into advance."
Franklin D. Roosevelt

5 Caffeine Nation

Futurists writing in the middle of the 20th Century often
envisioned a world where privacy had been replaced by
consumerism and the people were, with the government's approval,
medicated into complacency. Even Aldous Huxley however, did not
foresee the rise of Bean Brother.

The press coverage goes to Ecstasy, Heroin and Crack but the
most popular drug in the history of civilization is The Big C -

It would seem only a matter of time before the prohibitionists
turn their attention to the worldwide obsession with coffee.
After all, millions of us are literally addicted to it. The
average cup of specialty coffee (using Arabica beans of course)
has about 150 milligrams of caffeine. If you consume about 5
cups a day you are a java junkie (go ahead, try to start your
day without that large mug of black gold!).

Of course caffeine is found in other foods and beverages, but
not in the quantities that coffee possesses. For example tea and
some sodas will contain between 50 and 75 milligrams per normal

Thinking you may be overdoing it a bit and would like to
decaffeinate yourself? Here are a few more facts that may help.
1st, know your beans. The darker roasts often -surprise, have
far less caffeine than the standard blends. A shot of espresso
can have far less caffeine than the donut man's regular blend!
2nd, Low caffeine does not mean less bitterness. If your coffee
is too bitter, try another bean or blend.
3rd, Caffeine does not equate with acidity. A low caffeine
coffee could have a very high acidity. Ask your roaster.
4th, Robusta beans - which are not the standard bean used by
most specialty roasters, have twice the caffeine as Arabica
beans. When a roast master wants to crank up the caffeine,
Robusta is often the answer.
5th, Tanzanian Peaberry, followed closely by Columbian are the
two Arabica beans with the most caffeine per cup. Beans from
Zimbabwe have the lowest caffeine rating.

We won't pretend to offer you advice on what's best for you - in
terms of your health. Our expertise, we hope, is in the
selection of quality, fresh roasted coffee beans that produce
the best tasting coffee you can find. For more information on
caffeine, and its effects, we suggest you try

BetterBeans.Com: Our Reason for Be'an

Small coffee roasters are perking up all over the country,
recreating styles and blends which were nearly impossible to
find just a few years ago. The quality of these blends remains
unparalleled by those of the giant coffee companies.
However, it is difficult to experience these wonderfully fresh
roasted coffees because the roasters are scattered all over the
That is until now! BetterBeans.Com is committed to finding the
best coffee roasters in the nation and delivering their coffees
fresh to your door each month. Visit our site at BetterBeans.Com
to learn more about our coffee adventure.
Support your local roaster!

Copyright 2001

"The only excuse for war is that we may live in peace unharmed."
Cicero (106b.c. - 143b.c)

6. Kona Coffee Cupping Competition

The Annual Kona Coffee Cultural Festival takes place the week of
November 3-11, 2001. An Event of the Festival, the Kona Coffee
Cupping Competition, sponsored by Gevalia Kaffe, will be held on
November 7th (preliminaries) and 8th (finals), 9am-12pm, at the
Ohana Keauhou Beach Resort. This year's judges are Willy
Pettersson (Gevalia, Sweden), John King (Harold King and Co),
Michael Therrien (International Coffee Expert) and Tamoto Nagese
(UCC Japan). For further information, email: or
. Sites: and

"In the long term we can hope that religion will change the
nature of man and reduce conflict. But history is not
encouraging in this respect. The bloodiest wars in history have
been religious wars."
Richard Nixon

7. Aloha

With due respect, Fair Trade coffee is not everything to every
one. For instance, I am a Kona coffee farmer. We pay a fair
wage to everyone. We live in America too, pay US taxes and yet,
we would never get the official sanction of the "Fair Trade
Association.". They do not come here. Our coffee is certainly
Fair Trade.

I believe that Fair Trade Association is another massive
political unknown, and I wonder how much money actually gets to
the individual farmer/grower etc. and actually improves his lot.

Why not buy awesome coffee directly from a Kona coffee farmer
who pays taxes just like you, who gets no subsidy from the US
government, etc.

Be wary of Fair Trade being THE answer.

With aloha... C. Smith from

"History is a vast early warning system." Norman Cousins

8. World coffee prices still plunging
Wednesday, September 26, 2001

AS the price of coffee hits a new low, of about one eighth of
the rate it was in 1994, a new report has revealed that coffee
beans sometimes exchange hands up to 150 times before they reach
western supermarket shelves.

Coffee is in fact the world's second most traded commodity after
crude oil, but unlike oil, it is no longer a valuable foreign-
exchange earner.

According to the Fair-trade Foundation's report, spilling the
beans, small independent coffee farmers in places such as
Tanzania and Uganda are in a chronically weak position when it
comes to selling to local dealers.

With only one major harvest a year, farmers are so desperate for
cash that by the time their crop arrives they are forced to sell
at rates often completely uneconomic for them.

The International Coffee Organisation (ICO) recently released
figures showing that the world coffee economy has risen by $20
billion since 1991, when it was worth $30 billion, but in that
time the producers' share has fallen from $12 billion to $8

Now the vast coffee chains such as Starbucks spend very little
of their actual costs on coffee itself, far more expensive to
them, is the price of property and marketing for their shops.

Prices on the world market are now their lowest in 36 year this
month saw robusta selling for as little as $464 a tonne and the
situation is not expected to improve in the foreseeable future.
Yet only seven years ago, in 1994, coffee was selling as high as
$4,091 per tonne.
(The East African)

"To be prepared for War is one of the most effectual means of
preserving peace." George Washington

9. What is so special about our coffee?

Location, Quality, Freshness and Processing.

Hawaiian coffees are truly unique, not only in quality and
flavor, but they are also the only coffees grown and produced in
the United States. Ideal climatic conditions - temperature,
humidity, altitude - and rich volcanic soil enables Hawaiian
farmers to produce the world's best coffees, among them the
universally renowned Kona coffee.

There are several different growing regions of Hawaiian coffees.
From the Big Island of Hawaii, we use the highest grade, 100%
Kona Coffee in the roasting of Kona Peaberry, Kona Prime, Kona
Fancy, and Kona Organic. Kauai coffee is a light bodied coffee
with mild acidity. Maui's Kaanapali beans are a medium body,
smooth finishing coffee. Lastly, the Molokai beans, from the
Island of Molokai, offer a light body, low acid coffee. We also
use Hawaiian coffees in a wide range of our exclusive house

How do we achieve the unsurpassed level of quality? After we go
to the source and hand-select the highest grade, quality green
coffee beans, we then roast the beans in small twenty-five pound
batches. In fact, we roast our coffees daily, right in our
stores. We do not impose a time limit - we patiently wait for
our beans to develop to perfection inside our roaster.

When the beans reach the perfect level, they are poured into the
cooling tray. Again, we employ a patient attitude rather than
cost-saving gimmicks. Our beans cool on their own - no
accelerated cooling by water quenching or other cost-saving

Our commitment to bringing our customers the most flavorful,
highest quality, Hawaiian coffees has served us well. The
residents of Maui have responded to our quality coffees by
voting The Coffee Store "The Best Coffee Store In Maui" for 6

The Coffee Store
275 Kaahumanu Avenue
Kahului, Maui, HI 96732
Tel (808)877-0338 * Fax (808)877-8064
Toll Free (800)327-9661


10. Confessions of a Coffee Addict
Part 1
by Hal Hawley
2001, Hal Hawley. All rights reserved

Hi. My name is Hal, and I'm a coffee addict.

I am sure I am genetically predisposed to coffee addiction. I
became addicted in my pre-school years before I was tall enough
to see over the top of the table. At family get togethers, after
all the adults had left the dining table, I would make the
rounds, feeling for coffee cups and draining the dregs.

Later, as a teenager I bargained good behavior for permission to
drink coffee openly.

Yes, I am a coffee addict, and I freely and openly admit it. I'd
like to share with you how I learned to deal with my addiction.
By doing so, I hope I can help fellow coffee addicts, maybe some
who have not yet admitted to themselves they are addicted to

I think my addiction is to the taste, as well as to the
caffeine. "Stay awake" pills just don't cut it for me, so the
need for caffeine isn't the only source of my addiction. No, I'm
in it for the taste too.

Taste and caffeine. Caffeine and taste. Two sides of the same
wonderful coin.

Decaf? Not for me. It lacks both caffeine and taste. More
correctly, it has a funny taste. A funny smell too. It ought to
be illegal to call that stuff coffee. Maybe call it "artificial
coffee" or "pseudo-coffee." Just don't serve it to friends, at
least not unless you warn them first. Taste is important.
Caffeine is important. Taste and caffeine. Caffeine and taste.

Yes, I'm a coffee addict. I deal with my addiction by embracing
it, yielding totally to its call.

This is what I did and this is what I would suggest for you:
make it a hobby. Hobbies are sometimes called "consuming" ("Joe
is totally consumed by his hobby"), but almost never are called
"addicting." You never hear someone say "Joe is addicted to his
hobby." A consuming coffee hobby -- what a grand addiction!

After a while you will come to realize that coffee addiction is
not evil, and you'll admit to yourself that you too are an
addict. What's more, there's no need to be ashamed of your
addiction. Instead, you'll feel good about it -- and you'll have
a fun hobby as well.

At this point, perhaps you are asking, "How can drinking coffee
be a hobby?" I suppose for amateur coffee tasters it could be a
hobby, but I'm not talking about drinking coffee. I'm talking
about roasting it. (Of course, you'll drink what you roast, so
it's the best of both worlds. Caffeine and taste. Taste and
caffeine. What a beautiful coin!)

Addictions are expensive, right? Hobbies are expensive, right?
Bzzzzt! Wrong, not if your addiction and your hobby are
roasting your own coffee. What do you pay for a pound of coffee?
$8 if you buy your beans at the grocery store? $12 if you buy
them at a retail coffee outlet? How would you like to pay one-
half or one-third that amount? Better yet, how would you like to
pay one-fifth or one-eighth that amount? AND get coffee that
tastes so much better that no one will believe you until they
taste it for themselves?

With home roasting, that's exactly what you get. Infinitely
better tasting coffee (OK, OK, much, much better tasting) while
saving up to seven-eighths of what you currently pay for coffee.
(The last time I bought green coffee beans, I paid $1.52 per

Which would you prefer, paying $12/pound for stale, pre-roasted
coffee-for-the-masses, or $1.52/pound for green coffee that you
can drink fresh-roasted exactly the way you like it?

It sounds too good to be true, doesn't it? You're thinking,
"There's got to be a catch," right? I may be an addict, but I'm
proud to be a truthful addict -- yes, there is a catch.

But, my time is up for now. Next time I'll tell you all about
the catch.

"Justice should not only be done, but should manifestly and
undoubtedly be seen to be done." Gordon Hewart

11. Links to My Friends

Visit the links page on our website to get the latest links to
both coffee related and unrelated sites of interest. Check it
out. You might find some old friends and make some new ones.

"And so, my fellow Americans: ask not what your country can do
for you -- ask what you can do for your country. My fellow
citizens of the world: ask not what America will do for you, but
what together we can do for the freedom of man."
John F. Kennedy

12. Feedback

Tell me what you think. What do you want more of..less of...what
would you change, add, or delete?

Please direct all inquiries, comments, article submissions and
suggestions to: Robert Badgett

ISSN: 1534-4614 - Library of Congress, Washington D.C., USA

This journal was made from 100% post-consumer, recycled, non-polluting, and
non-trashcan filling electrons.

(c) Copyright 2001 Robert L. Badgett. All Rights Reserved.

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