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Welcome to Badgett's Coffee eJournal
"All the Coffee That's Fit to Print"T
Issue No. 46 August 10, 2001

In This Issue:

1. Welcome
2. Some Words from Our Sponsors
3. Specialty Coffee Company Plants Trees
4. A Daily Dose of Wisdom from the Rebbe
5. NASCORE 2001 Coffee & Tea Trade Show
6. Feedback on Jim Piccinich's article
7. More Feedback on Jim Piccinich's article
8. Answer to Feedback on Starbucks Boycott
9. Kenyan coffee farmers getting peanuts
10. Links to My Friends
11. Feedback


1. Welcome

Greetings Comrades and welcome to another round of coffee
discussion. (I just threw in the "comrades" for those readers
who probably think I'm a commie loving, tree hugging, leg warmer
wearing, left wing, card carrying, pinko radical liberal.)

How much did you pay for that last cappo at your favorite
espresso bar? How about the last order of green coffee - how
much per pound? Check out the article on Kenyan farmers and see
what they get per pound of some of the finest coffee on the

Anyone going to NASCORE? I'll be there, so find me so I can meet
you and thank you for subscribing. Look for a tall, dark, and
handsome macho dude (you'll find him in the Bellissimo booth)
and ask him if he has seen Robert. I'm the short guy with the
blue cap that covers up my bald head and has my name on it.

Wanted: Espresso Cart, located in the PA-NJ-NY area. Contact me
and I might put you in touch with a buyer.

My heart is saddened by the vicious murder of 14 of my brothers
and sisters at the Jerusalem restaurant Thursday. Please join me
in my hopes and prayers for an end to the violence and for the
return of reason in Israel.

My goal with this journal is to promote good coffee. I want to
learn, educate, and entertain. I publish every other Friday via
email and readers include coffee consumers, home roasters,
coffee geeks, retailers, growers, roasters, equipment dealers,
and anyone else who shares our passion for our most wonderful
beverage. If you want to learn more about the fascinating world
of coffee, this is the place. I don't sell anything and
subscription is free.

If you want to advertise here or submit an article please
contact me for the ad rates and deadline schedule.

DISCLAIMER: All information contained here is obtained by
Badgett's Coffee eJournal from sources believed to be accurate
and reliable. Because of the possibility of human and mechanical
error as well as other factors, neither Badgett's Coffee
eJournal nor its publisher, Robert L. Badgett, is responsible
for any errors or omissions. All information is provided "as is"
without warranty of any kind.

To subscribe or unsubscribe, click here:
If you have problems with subscribing or unsubscribing, please
contact me directly.


2. Some Words From Our Sponsors


Do you want the world's best coffee beans fresh-roasted, sealed
in nitrogen flushed one-way valved bags for freshness, and
delivered to your home or office?

Sterling Moon Specialty Coffees offers 88 choices of superior
gourmet coffee...flavors, varietals, espressos, and our
exclusive Signature Blends. We offer coffee clubs and frequent
buyer discounts.

Sterling Moon is not sold in stores anywhere because our coffee
never sits on any shelf but yours! Along with the best coffees
in the world we can find, 69 years of buying and roasting
experience goes into every 12 oz. beautiful foil bag.

Visit us at for secure on-line ordering.


Custom Imprinted Coffee Mugs
Fast Delivery - Competitive Pricing
For Details Call Doxpress: 800-999-3676

" Coffee should be black as Hell, strong as death & sweet as
love." Turkish proverb

3. Specialty Coffee Company Plants Trees to Counteract Global

Did you ever stop to consider whether your daily cup of coffee
is contributing to global warming? Probably not. Well,
Thanksgiving Coffee did, and they've decided to do something
about it.

As part of its on-going efforts to reduce the environmental
impact that it has on the planet, the northern California
gourmet coffee company asked a non-profit group that measures
greenhouse gases to evaluate their operations.

After considering the fuel that goes into the trucks and ships
that transport the coffee, the propane that heats the roasters,
and even the electricity used to run lights and computers,
Maryland-based Trees for the Future determined that Thanksgiving
Coffee was adding 553 tons of carbon dioxide to the atmosphere

In addition, they even calculated the amount of carbon dioxide
that is released when Thanksgiving's customers brew their coffee
a whopping 1,000 tons. To offset that impact, the coffee company
is partnering with Trees for the Future to plant an
estimated 69,000 trees in the East African nation of Ethiopia,
where some of the world's best coffee is produced.

Trees and other vegetation actually reduce global warming
through photosynthesis, by "inhaling" carbon dioxide and
"exhaling" oxygen. As part of their natural growth process,
plants take carbon out of the atmosphere and put it back in the
soil and biomass.

"The partnership with Trees for the Future is just one in a
series of initiatives we have embarked upon to make our company
more sustainable," says Thanksgiving CEO Paul Katzeff. "We
recognize that true sustainability means not causing any harm,
so we are continually taking steps to reduce our waste emissions
at the source."

"We know that we cannot make up for the full environmental
impacts of our operations," Katzeff added, "but we believe that
this project will help offset our carbon emissions and have a
beneficial effect on the lives of thousands of Ethiopian

At a cost of $90 per acre, Thanksgiving Coffee will fund the
planting of 21,000 trees the first year. The project will work
with a local organization called Beam of Hope, in an area about
80 miles southwest of Ethiopia's capital, Addis Ababa. The
majority of the money will go to train local leaders in agro
forestry techniques.

In addition to offsetting greenhouse gases, the trees will
provide multiple benefits to nearby residents such as fruit,
medicines, wildlife habitat, erosion control, shade, and wood.
Since 1970, more than 70 percent of Ethiopia's forests have been
lost through burning for fuel and the clearing of land for
livestock grazing and agriculture, including coffee production.

Thanksgiving Coffee's partnership with Trees for the Future is
the latest in a series of efforts to address the impacts of
coffee consumption. Other projects include a worm farm used to
compost the parchment layer of the coffee bean (which comes off
in the roasting process), an expanded recycling program, and
retrofitting all of the company's lights with energy-efficient
ballasts and compact fluorescent light bulbs.

For more information about Thanksgiving Coffee, its tree-
planting program and other sustainability efforts, or Trees for
the Future, contact April Pojman, Director of Environmental and
Social Policy at (707) 964-0118 ext.30 or
or visit

"Good communication is as stimulating as black coffee,
and just as hard to sleep after." Anne Morrow Lindbergh

4. A Daily Dose of Wisdom from the Rebbe
-Words and condensation by Tzvi Freeman


When people want to free themselves from their humdrum workaday
life, they go on vacation. They rent a cabin with half the rooms
they have at home and sacrifice many of the conveniences they
generally rely upon. They rough it. And then they feel free.

As it turns out, everybody agrees: When you let go of those
material things you have become attached to, then you can start
to be free.

Brought to you by

" I had some dreams, they were clouds in my coffee."
Carly Simon

5. NASCORE 2001
Coffee & Tea Trade Show


Mark Your Event Calendars!
Specialty Coffee & Tea Expo Heads to the New York/New Jersey

Now in its seventh year, NASCORE 2001, the North American
Specialty Coffee and Beverage Retailers' Expo, brings its trade
show, seminars and networking events to Secaucus, New Jersey's
Meadowlands Exposition Center on September 21, 22 and 23, 2001.
Entrance to the show is $15 in advance, or $25 on site.
Attendees may also register online at
Visit the Website or contact Jan Gibson, director of NASCORE
2001, at 800/548-0551 or 503/236-2587 for more information on
the show.
NASCORE 2001 is sponsored by Fresh Cup Magazine, the "Voice of
the Specialty Beverage Industry." The trade show and seminars
are open to industry professionals, start-ups and to selected
media. For more information, visit the company's Website at

PO Box 14827 - Portland, OR 97293-0827

" He was my cream, and I was his coffee -
And when you poured us together, it was something."
Josephine Baker

6. Feedback on Jim Piccinich's article

Dear Robert--

Two thoughts on Jim Piccinich's article on the importance of
heating one's cups when brewing espresso.

First, you not only want to heat the cups, but you want to use
substantial, thick cups in order to minimize heat loss. A bone-
china cup isn't going to conduct much heat, but a heavy cup
that's well heated will conduct a good amount of heat.

The article also reminded me of my visit to Naples last year,
when I nearly dropped my first ristretto on the floor of the
caffe. Neapolitan coffee bars keep their cups in steaming trays
of near-boiling water. According to Carlo diRiocco of Mr.
Espresso in Oakland, California, the Neapolitan obsession with
hot cups is due to the fact that they use a lower brewing
temperature than other places in Italy.


"If I were your wife I would put poison in your coffee.
... and if I were your husband I would drink it."
Nancy Astor & Winston Churchill

7. More Feedback on Jim Piccinich's article

Hi Robert,

Thank you for your wonderful journal, however I must take
exception to a comment in the article about the heating of
coffee cups in Issue 45.

You start out by stating that new baristas have difficulty
understanding why their coffee is not as hot as in commercial
establishments, this being due to the cups not being kept hot.

Please do not ever give any status to amateurs by deluding them
that they are baristas. A true barista has concluded a six-year
course in absolutely every aspect of coffee making, and is thus
a true and passionate professional.

I make coffee for a living - and very very good coffee too. I am
truly passionate about every cup I make, and knowledgeable about
coffee, from the bean to the cup.

But NEVER would I consider calling myself a barista, and will
always correct anyone who cares to call me that, as I will
always consider myself to be simply a coffee maker.

Please have enough respect for the whole tradition of coffee,
its making and enjoying, and refrain from using the term barista
when it is not correct.


" The morning cup of coffee has an exhilaration about it
which the cheering influence of the afternoon or evening
cup of tea cannot be expected to reproduce."
Oliver Wendell Holmes

8. Answer to Feedback on Starbucks Boycott

Dear Robert:

This is in reply to the question asked by Young McQueen " how a
boycott of Starbucks coffee will help coffee growers. Here are
some ways how:

1- Monopoly in trade is like the rule of a dictator. The larger
the buying muscle of any one or two companies, the bigger is
their clout in negotiating price. This has a crushing effect on
the commodity dealers.

2- The antitrust restrictions are a common example.
The case of Microsoft's monopoly on keeping competition out of
its way is well known. Standard Oil Co was broken into five
separate oil companies. Similarly AT&T was broken into the Baby
Bells. The effect that merger of large corporations can have on
consumer prices is also well known. To eliminate competition,
the larger corporations buy out successful medium and small

Certain trade practices applied by large buyers gives them the
advantage of buying at lowest price and yet hiking the price to
consumers. The middle traders of coffee like to have Starbucks
and Nestlé's as their customers for quick sale of the commodity
and at the same time they pressure coffee growers to sell it at
lower prices. This has a devastating effect only on the growers
while every one else involved in the coffee trade benefits.

Everything trickles down to the 'victims' at the two ends -
namely the coffee growers and the consumers of coffee. The
coffee growers have to reduce their profits while the consumers
have to pay ever-increasing prices for coffee.

An educated consumer is what we need to break this imbalance and
unfair trend in coffee business. The force of united action by
any group of intelligent people is more than it can be
comprehended. Some examples of this force that we have seen are:
a- Mohandas Gandhi's 'Ahinsa' against the British rule in India.
b- M.L.King's non-violent campaign for civil rights.
c- Boycott of Tea to protest taxes imposed by British Govt..

Coffee is a commodity like any other grains like wheat, rice and
corn. For these items, we see subsidy made available by the
Govt.. to the farmers. This is not so in the case of coffee. So
consumers have to step forward with a boycott for unbalance
buying practices of a few.

The effect of boycott can be slow but it will have its effect.
Just develop a simple habit. Skip a Starbucks Coffee shop or buy
coffee from a local coffee roaster.

" The average American's simplest and commonest form of
breakfast consists of coffee and beefsteak."
Mark Twain

9. Kenyan coffee farmers getting peanuts

Twice a year, farmers on the slopes of Mount Kenya send some of
the world's best coffee to market. Americans pay $12.99 a pound
(a half kilogram) for Kenyan coffee, but the farmer takes home
only a penny a pound (a half kilogram).

Despite the popularity of coffee, and consistently strong
profits for US corporations like Starbucks, growers around the
world are going broke, nowhere more so than in Kenya.

The reasons range from local corruption that has robbed farmers
of precious pennies to ill-advised World Bank projects that have
glutted the world market, driving down prices.

The story is told in the journey of the java bean from the
Kenyan highlands to specialty coffee shops in the West, its
price marked up step by step until that tall cappuccino costs $3
- more than most farmers here make from coffee in a month.

Kenya is one of the oldest coffee producers, tracing the first
plants back to 1893, yet represents only 2 percent of the world
market. Coffee was Kenya's leading export crop before 1989, but
except for some boom years in the mid-1990s, the industry has
been sinking - despite its reputation and the fact that its
coffee garners among the highest prices on the international

Because of its "bright acidity - the industry term for tangy
taste - Kenyan coffee has always been the model of consistently
high-quality coffee," said Dan Cox, president of Coffee
Enterprises, an independent testing firm in the United States.
"It's the difference between buying a Chevy and buying a BMW."

Although coffee is the world's most-traded commodity after
petroleum, farmers in Kenya's coffee-growing region of Nyeri, 65
miles (105 kilometres) north of Nairobi, have been losing money
on coffee for the last three years.

They can no longer afford to give their plants the care required
for top quality beans, instead choosing to plant red beans and
corn between the 8-foot-high (2.4-meter-high) coffee bushes.
Many have abandoned coffee entirely.

"Coffee is very hard work, pruning the bushes, spraying them,
and you have to hire people to help you harvest," said Joseph
Wahome, 27, who is planting beans and potatoes among his 120
coffee bushes. "It is not worth it at these prices."

The third-generation coffee farmer used to take pride in growing
1,500 pounds (675 kilograms) of top quality beans a year, but
the corruption he sees around him has dampened his spirits.

Wahome is part of a co-operative of thousands of members and a
dozen processing plants, which supplies farmers with fertilisers
and anti-fungal sprays.

Wahome takes his coffee berries to a nearby factory, where the
fruit is stripped away and the seeds, or beans, fermented. After
being dried in the sun, the raw beans are shipped to millers for
final processing.

The co-operative takes the pale green beans to an auction run by
the Coffee Board of Kenya. A sample of each lot is graded,
roasted and tasted by board officials and the exporters who bid
every Tuesday in downtown Nairobi.

When a lot number appears on the computerised board above the
auctioneer, more than 80 exporters push buttons to make their
bids. The product of six months of a farmer's life is sold in
less than 45 seconds.

In recent weeks, Kenyan AA coffee has fetched an average $1.50 a
pound (a half kilogram) at auction. Not long ago, exporters paid
up to $10. But after the board and the co-operative deduct taxes
and fees, farmers get a penny a pound (a half kilogram). The
growers say the co-operative officials, who did not want to be
interviewed, remain wealthy.

The Coffee Board, while having no direct control over the
cooperatives, is looking for ways to pay farmers more.

(The East African Standard

"Nothing'll make a father swear before the children
quicker than a cup of poor coffee."
K. Hubbard

10. Links to My Friends

Visit the links page on our website to get the latest links to
both coffee related and unrelated sites of interest. Check it
out. You might find some old friends and make some new ones.

"When we drink coffee, ideas march in like the army."
Honore de Balzac

11. Feedback

Tell me what you think. What do you want more of..less of...what
would you change, add, or delete?

Please direct all inquiries, comments, article submissions and
suggestions to: Robert Badgett

ISSN: 1534-4614 - Library of Congress, Washington D.C., USA

This journal was made from 100% post-consumer, recycled, non-polluting, and
non-trashcan filling electrons.

(c) Copyright 2001 Robert L. Badgett. All Rights Reserved.

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