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Welcome to Badgett's Coffee eJournal
"All the Coffee That's Fit to Print"T
Issue No. 32 January 26, 2001

In This Issue:

1. Welcome
2. Some Words from Our Sponsors
3. Can chocolate change lives?
4. A Daily Dose of Wisdom from the Rebbe
5. Free Kona Coffee Seeds
6. Coffee Punch Recipe By Joanne White
7. MELISSA-X Virus is on the move
8. Calling All Coffee Newsletters
9. Doing Business as an Expression of Progressive Values
10. Classified Section
11. Links to My Friends
12. Feedback


1. Welcome

Welcome, my friends, and thank you for subscribing.

Lots of issue this issue. We're a little wordy so please take
your time and soak up some wisdom. I'll cut back on my idle
thoughts so you can get going with the rest.

You'll probably notice there are not many ads. I started
charging for ads, so if you don't see any, you'll know I didn't
sell any. It's like dead air on a radio station. Or, I could
substitute public service announcements. If you miss the ads,
get your favorite bean supplier to take a look at BCE and ask
for my ad rates.

Like This Journal? Tell A Friend!

We're not one of those big venture capital funded companies with
a huge advertising budget, grooming themselves for the next big
stock offering. Instead, we're a small family owned and operated
business which prides itself on publishing entertaining and
interesting information about our most wonderful beverage.

Our advertising budget is limited, so we'd like to ask your help
in getting the word out! If you like this journal, please tell a
friend or two! Just forward this issue to someone you know.
You'll feel better. Your friends will feel better. I'll feel
better. How many opportunities like that do you get? Thanks!

My goal with this journal is to promote good coffee. I want to
learn, educate, and entertain. I publish every other Friday via
email and readers include coffee consumers, home roasters,
coffee geeks, retailers, growers, roasters, and equipment
dealers. If you want to learn more about our most wonderful
beverage, this is the place. I don't sell anything and
subscription is free.

If you want to advertise here or submit an article please
contact me for the ad rates and deadline schedule.

DISCLAIMER: All information contained here is obtained by
Badgett's Coffee eJournal from sources believed to be accurate
and reliable. Because of the possibility of human and mechanical
error as well as other factors, neither Badgett's Coffee
eJournal nor its publisher, Robert L. Badgett, is responsible
for any errors or omissions. All information is provided "as is"
without warranty of any kind.

To subscribe or unsubscribe, click here:
If you have problems with subscribing or unsubscribing, please
contact me directly.


2. Some Words From Our Sponsors

Custom Imprinted Coffee Mugs
Fast Delivery - Competitive Pricing
For Details Call Doxpress: 800-999-3676

"Some people have a foolish way of not minding, or pretending
not to mind, what they eat. For my part, I mind my belly very
studiously, and very carefully; for I look upon it, that he who
does not mind his belly will hardly mind anything else."
- Samuel Johnson (1709 - 1784)

3. Can chocolate change lives?

Yes it can! Homemade chocolate bars are the new sweet treat of
choice for travelers and villagers alike in the Guatemalan town
of San Pedro la Laguna. In 1998, a Belgian tourist taught the
art of making chocolate to Angélica Hernandez and her husband,
Efraín, and now they have found their niche in an untapped

Angélica and Efraín have quite a following. Tourists from around
the world who visit Lake Atitlán snack on these over-sized
Tootsie Rolls which are made fresh weekly, hand delivered, and
sold at many restaurants in San Pedro and other nearby

Angélica's participation in a Coffee Kids sponsored, women's
community-based lending association has made it possible for her
to take out a low-interest loan to expand and improve the family
business. Angélica and Efraín were able to purchase cocoa beans,
sugar, butter, and milk.all the necessary ingredients for making
chocolate. What's more is that the $75 loan enables them to buy
their ingredients in bulk, which ultimately increases their
profits! "The loan has been a big help", exclaimed Angélica.

Every week, Angélica meets with her women's group to discuss the
mechanics of managing a small business. She is learning how to
take inventory, track sales and expenses, and record and account
for the time she and her husband spend preparing and selling
their chocolate. Learning these essential skills for managing a
small business has paid off in many ways.

One of the greatest successes is that their four children are
going to high school--a rare privilege for most children in
coffee-farming communities. The increase in family income pays
tuition and covers the cost of purchasing uniforms, school
supplies and lunches.

With the help of the microcredit program, Angélica and Efraín
have hope for the future¾not only for themselves but for their
children as well. They will continue to work together to send
their children to school, earn a decent income and continue to
live in their village of San Pedro.

Since beginning the chocolate business two years ago, the
product line has expanded. They now have 7 different flavors
including; coconut, cinnamon, peanut, orange, raisin, coffee and
mint. Move over Tootsie Rolls, here comes "one of the best
chocolates in the world," according to Efraín, the proudest
chocolatier I've ever met.

Coffee Kids is an international non-profit organization
established to improve the quality of life for children and
families who live in coffee-growing communities around the
world. This is just one of the thousands of stories of how
Coffee Kids work is changing lives and bringing hope for a
brighter future to coffee farming families throughout Central
America and Mexico.

To learn more about Coffee Kids or to become a member, please
visit our website at or call us at

"The gentleman helps others to realize what is good in them; he
does not help them to realize what is bad in them. The small man
does the opposite."- Confucius

4. A Daily Dose of Wisdom from the Rebbe
-Words and condensation by Tzvi Freeman

The Image

How you treat others is how G-d treats you. How you forgive them
is how He forgives you. How you see them is how He sees you.

When you show empathy for the plight of another human being, G-d
takes empathy in your plight.

When others slight you and you ignore the call to vengeance that
burns inside, G-d erases all memory of your failures toward Him.

When you see the image of G-d in another human being, then the
image of G-d becomes revealed within you.

Brought to you by

"The more every man endeavors and is able to seek his own
advantage, that is, to preserve his own being, the more he is
endowed with virtue. On the other hand, in so far as he neglects
to preserve what is to his advantage, that is, his own being, to
that extent he is weak." - Baruch Spinoza

5. Free Kona Coffee Seeds

If you missed our offer, I still have some seeds left, so please
contact me and ask for Issue #20. It has instructions for
ordering your seeds and for growing them into you own mini
coffee plantation.

"There are only two ways to live your life. One is as though
nothing is a miracle. The other is as though everything is a
miracle."- Albert Einstein

6. Coffee Punch Recipe By: Joanne White

Amount Measure Ingredient
-------- ------------ -------------------
6 cups coffee
4 cups apple juice or cider
1/2 teaspoon ground ginger
2 cups apricot brandy
32 ounces ginger ale

Combine coffee, apple juice or cider, apricot brandy & ginger in
the slow cooker. Heat on low until hot; add ginger ale & serve

Could be made in a coffee pot as well.

"This is a strange combination of coffee, juice & ginger ale
that works well together."
"Slow Cooking"
"Bristol Publishing POB 1737 San Leandro CA 94577"

"If you live to be one hundred you've got it made. Very few
people die past that age."- George Burns (1896 - 1996)


Update your virus protection because Melissa is making the
rounds again. This Word macro attacks your e-mail and
cripples servers. Visit ZDNet's Computer Virus Special
Report and find out how to stay safe.

"Civilization has taught us to eat with a fork, but even now if
nobody is around, we use our fingers." Will Rogers

8. Calling All Coffee Newsletters

Please do our readers and me a favor and send me links to all
the coffee newsletters you know about.
Send the links to:

Coffee/Tea Guide at About

Café Campesino

The Coffee Chronicle

Ground Control

African Coffee Newsletter Weekly
Coffee Chronicle TM

"Few people can be happy unless they hate some other person,
nation or creed." Bertrand Russell

9. Doing Business as an Expression of Progressive Values

I am often asked why a former professor and progressive lawyer
now spends his time roasting coffee. Occasionally, someone asks
more pointedly how can I be a "businessman"? Seven years ago I
probably would have asked the same questions, as business and
handling money seemed so anathema to my sixties and seventies-
honed values. The turning point came for me while I was on Fort
Belknap Indian Reservation in Montana, fighting the world's
largest and most unregulated cyanide process gold mine. One of
the long-time AIM activists I work with told me that the time
had come to do more than just react to the system and try to
prevent abuses of land, water and human rights. Instead, it was
time to become proactive in constructing an economic system that
expressed our values and created jobs to keep the kids "on the
res". Otherwise, the land and the cherished heritage would be
forfeit over time.

Even though I had been spending half my time in the straight
world of law, the thought of working in the world of business
was pretty staggering. I had seen many friends start down that
road with good intentions, only to end up leaving their earlier
social values and commitments behind. Even today, many
"socially responsible" businesses are more truly businesses that
do some aspect of their work in a palatably "green" manner,
while the rest of their business dynamic is mainstream. And yet,
if the very people who felt they understood the dynamics of
democratic capitalism could not construct a new system - who
could? I was also dissatisfied with the role of the lawyer in
our society. I felt like much of the work I engaged in seemed
to legitimate the very system it sought to oppose, by showing
that it ultimately was "fair". At the same time, I had co-
founded a grassroots development organization called Coffee Kids
to do community designed projects in coffee growing villages.
Our projects were designed to assist those communities in
lessening their economic dependence on export coffee and to
ameliorate the health and environmental impacts of coffee in the

In all honesty, I didn't have the courage to jump into this new
way of being for another two years. The right moment came in
early 1992, after my wife, Annette, and I had returned from nine
months in New Zealand, where we had been working with several
Maori tribes on political and environmental rights. We returned
to New Salem with no jobs, few local contacts and a new baby. I
resumed part-time teaching at UMass in environmental law and
working with indigenous peoples, but looked for a business to
try out this new idea. Shortly, I found a way to combine all my
passions under one roof-the Bookmill at Montague. Along with
Peter D'errico, another lawyer/professor involved in Indian
rights, I opened the World Village Cafe at the Bookmill. The
Cafe was meant to be a business that incorporated social and
environmental justice into its basic operation, and that would
be an educational vehicle for these issues to our customers. We
only purchased organic coffee from cooperatives and small farms,
and only utilized coffee brokers who participated in Coffee Kids
development projects. The Cafe soon became a meeting place for
progressives and community organizers throughout New England. We
made and helped make great connections for people, and provided
information about the coffee communities and justice issues
through pamphlets and a host of progressive periodicals from
around the world (which did have a habit of disappearing). We
considered our small business to be a model, but also found
ourselves chafing under an amazing amount of state and federal
bureaucracy (much to the amusement of our anarchist and
libertarian neighbors at the Bookmill).

Although the Cafe fulfilled many of the goals we had set, I was
not satisfied that the roasting (processing) of the coffee was
out of our control. Some of our coffee came from Equal
Exchange, an organization that paid fair trade prices to
farmers, but they had a small selection of organics and were not
involved in development work. They also didn't roast their own
coffee, but had it done by a large company that I felt did not
represent my social or economic values. I decided to purchase a
small roaster, so that every aspect of the process was
reflective of fair trade and social justice. At the same time,
Peter left the Cafe for family reasons.

I set up the roaster at my farm in New Salem, and within months
was approached by a number of cafes around New England who
wanted to support my work with coffee communities by purchasing
"Dean's Beans®" (my friends and customers came up with the name,
I wanted something more heroic). The roasting grew so fast that
within six months I sold the cafe to the Bookmill and gave up
teaching at UMass (our second daughter also demanded a greater
presence at home). We are now into our fourth year as roasters
and, along with co-workers Larry Kilroy (former Director of
Greenpeace, Amherst) and Kimberly Medeiros, roast and deliver
over a ton of coffee each week.

As we have grown, we have very conscientiously struggled to
resist the dynamics of "business as usual". In a business
community that often uses environmental or social language as a
sales tool or to give an impression of greater commitment than
exists ("greenwashing"), we have tried to structure Dean's
Beans® in a way that reflects our values and supports our
commitments throughout the coffee cycle.

First, we only purchase organic coffees. This guarantees that
the farmer and his environment are not subject to the dangerous
pesticides and fertilizers that make coffee the second most
sprayed crop (after cotton). Malathion, parathion, DDT, dieldrin
and other substances banned or of limited use here are sprayed
on conventional coffee-mostly by indigenous workers who cannot
read the labels or who are given inadequate training or
equipment. We are also troubled, as more information becomes
available concerning the bioaccumulation of pesticides in trace
amounts in breast and fatty tissues of coffee consumers. Our
respect for the environment is also reflected at home. We
recycle the burlap bags our green beans come in, by selling or
donating them to local farmers, gardeners and others. The
organic residue from the roasting is composted along with our
sheep manure. We also deliver locally in returnable buckets,
which keeps costs down and doesn't contribute to the waste
stream like every other coffee company in America. We ship
coffee in recyclable paper, with glassine (biodegradable)
linings. This is more expensive for us, but it is in keeping
with our values.

Most of the coffees we purchase are at fair trade prices,
guaranteeing the farmer a higher price than the world market.
However, this mechanism is insufficient by itself to change the
dynamics of trade or afford lesser reliance on coffee for the
communities involved. To assist in this necessary process, we
participate in development work through Coffee Kids and through
our own projects. As the Director of International Projects at
Coffee Kids, it is my role to meet with farmers and their
communities and design programs that address their needs as they
define them. Often, this means creating "women's banks" or
microenterprise groups for income generation that is outside of
the vagaries of the world coffee market. We have been doing
this for six years, and have evolved our own model that keeps
the funds revolving within the community long after our formal
participation is over. At present, we have projects in Mexico,
Guatemala, Kenya and Indonesia. We have been invited into
communities in Haiti, Nicaragua and Peru, as well.

We are doing similar work at home. In the last two years we have
co-created Cafe Habitat, the first coffee roasting operation
owned and operated by a homeless community. We have also
provided training, technical and financial help for the first
Indian owned roaster, and several others around the country.
This has also been our way of dealing with the issue of growth.
Rather than let the potential of growth dictate our behavior, we
have used it as a vehicle to provide jobs and dignity for
others. Growth is probably the single hardest issue for
progressive businesses to deal with. It is difficult to resist
new growth potential when you think it may mean more stability
for your family and for your business. But the shadow sides of
growth are how you treat the "competition", your honesty and
integrity with suppliers and customers, and adherence to your
social mission. Growth of the business past the founder's
capacities has resulted in many horror stories for so-called
progressive companies. My personal belief is that after an
organization grows to a certain point, it becomes less mission
oriented and more concerned with self-perpetuation. Because of
this, we have limited our market to New England, resisting the
call to go beyond the bioregion.

We are also committed to using Dean's Beans® as a vehicle for
education. We issue an occasional newsletter and are currently
constructing a website ( that will address
political, environmental and social justice issues in coffee
regions, and will provide links to groups engaged in work in
these areas.

"When I was a boy I was told that anybody could become
President; I'm beginning to believe it."- Clarence Darrow

10. Classified Section

NEW Conti XEOS 3 group Espresso Machine. Mirror
stainless with blue side panels. This is an absolutely
beautiful piece of equipment. First $4000 takes it,
and that is $3500 below retail! Get it now! Contact
Larry @ or call 804-677-9046


11. Links to My Friends

Visit the links page on our website to get the latest links to
both coffee related and unrelated sites of interest. Check it
out. You might find some old friends and make some new ones.

"Thanks to words, we have been able to rise about the brutes;
and thanks to words, he have often sunk to the level of demons."
- Aldous Huxley

12. Feedback

Tell me what you think. What do you want more of..less of...what
would you change, add, or delete?

Please direct all inquiries, comments, article submissions and
suggestions to: Robert Badgett

(c) Copyright 2001 Robert L. Badgett. All Rights Reserved.

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