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Welcome to Badgett's Coffee eJournal
"All the Coffee That's Fit to Print"
Volume 1, No. 23 - October 27, 2000

In This Issue:

1. Welcome
2. Some Words from Our Sponsors
3. A Full City Roast Introduction
4. A Daily Dose of Wisdom from the Rebbe
5. Free Kona Coffee Seeds
6. Shannon Needs Help for Paper on Coffee Culture
7. A Little Humor
8. Turn the Tables On Gary Talboy by Lance Davis
9. Coffee One Pan Cake by Tuan
10. Calling All Coffee Newsletters
11. Classified Ads Section
12. Links to My Friends
13. Feedback


1. Welcome

Welcome, my friends, and thank you for subscribing.

A short and sweet issue this week. And, a little lighter, I
hope. I need to make up for the last few issues. They were a bit
long and heavy reading. I should have a contest to give a prize
to anyone who reads the whole issue. I doubt if I would have to
give out many prizes.

Full City, a.k.a. Viennese roast, Light French and Light
espresso; what does it all mean? Learn all about it here.

Here's your chance to go back to school and help a college
student with a paper on coffee culture. Check out Shannon's
request for help.

Someone once said that everything is politics and I believe it
is true, even coffee. Lance Davis answers Gary Talboy.


Right now, before you read any further, forward this issue to
your entire address book. They will all be so overcome with
gratitude they will probably send you a present or a check to
show their appreciation.

If you would like any past issue, please email me and I will
send it to you or anyone else.

My goal with this journal is to promote good coffee. I want to
learn, educate, and entertain. I publish every Friday via email
and readers include coffee consumers, home roasters, coffee
geeks, retailers, growers, roasters, and equipment dealers. If
you want to learn more about our most wonderful beverage, this
is the place. I don't sell anything and subscription is free.

If you want to advertise here or submit an article, contact me.
I don't charge for ads, links, or advice. My deadline for ads
and articles is Wednesday at 6:00 p.m., Eastern.

DISCLAIMER: All information contained here is obtained by
Badgett's Coffee eJournal from sources believed to be accurate
and reliable. Because of the possibility of human and mechanical
error as well as other factors, neither Badgett's Coffee
eJournal nor its publisher, Robert L. Badgett, is responsible
for any errors or omissions. All information is provided "as is"
without warranty of any kind.

To subscribe or unsubscribe, click here:
If you have problems with subscribing or unsubscribing, please
contact me directly.


2. Some Words From Our Sponsors

Coffee Wholesalers: Your Internet Source for Green Beans

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Organic New Guinea; A Grade, Shade Grown, Smithsonian Bird
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Mention Badgett's Coffee eJournal in the Comments section of the
Shopping Cart to get 1 POUND of green beans FREE with every
order of green coffee.

For Great Deals on other Organic Beans, Roasted Coffee,
Chocolate, and Gift Baskets
Visit us at:


BetterBeans.Com: Our Reason for Be'an

Small coffee roasters are perking up all over the country,
recreating styles and blends which were nearly impossible to
find just a few years ago. The quality of these blends remains
unparalleled by those of the giant coffee companies. However,
it is difficult to experience these wonderfully fresh roasted
coffees because the roasters are scattered all over the country.
That is until now! BetterBeans.Com is committed to finding the
best coffee roasters in the nation and delivering their coffees
fresh to your door each month. Visit our site at BetterBeans.Com
to learn more about our coffee adventure.

Support your local roaster!


Sip and Reflect Quote of the Week:

"Don't expect children to rise above how they are treated by
That's heroic and few of us are heroes." -- Jerry Conrath

Brought to you weekly by Sterling Moon Specialty Coffees - Exclusively a 'Net outlet for 88
of the world's finest international coffees


One Pound Roaster from Coffee Project

I would like to let everyone know about the one pound roaster
we're carrying. They are available now, and just perfect for a
coffee house or budding entrepreneur to get into roasting their
own coffee.
Wholesale beans from The Coffee Project average $3.25 or so per
pound and if one sells the roasted coffee at $10 to $13 per
pound, the numbers look pretty good. It's a great machine,
beautiful, small, and easy to use.
Roasts about three pounds per hour and can run all day long.


Home Coffee Roaster for every coffee lover

Espresso and cappuccino made from fresh roasted beans elevate
the taste to a higher level.

Roast 100 gm. beans at a time (approx. 15 shots of espresso).
Adjust the roast to your individual taste - any grade from
regular coffee to French roast or espresso roast.

Simple to operate and priced right for every coffee lover.

Order your Precision coffee roaster today, for only $125.00
delivered in Continental USA only. For Hawaii, Alaska, Canada,
Puerto Rico, and overseas orders, additional shipping charges
will apply.
One measuring scoop for beans and a brush for cleaning included
in price.
Visa and M/C accepted. To order please e-mail or call:

Services Unlimited, Inc.
650 North Cannon Avenue, Lansdale, PA 19446
Phone: 1-888-950-4878


Ditting USA reconditions grinders back to factory specifications
and makes them available for start-up businesses, roasters who
supply equipment to their customers, and to other businesses
that are looking for a quality grinder at a discount.

Availability of models varies daily, so please check with
Ditting USA for an updated list of models. You can also check
their site:
for a sampling of models and pricing. All reconditioned grinders
include a 6 month limited parts warranty.


"An election cannot give a country a firm sense of direction if
it has two or more national parties which merely have different
names but are as alike in their principles and aims as two peas
in the same pod." Franklin D. Roosevelt


3. A Full City Roast Introduction

I don't know the exact statistics but this roast level is
becoming one of the more popular ones according to my
observations. It is probably due to the great success of the
ubiquitous Starbucks. The full city roast is their trademark.
However, even before Starbucks, the full city roast was the
preferred roast for most in the Northwest. It has a very strong
regional following, as do most roasts. But that is another

Full city is the roast level achieved just after the second
'crack', as a roastmaster would describe. Its color is a medium
dark brown and has tiny patches and droplets of oil on the
surface. Another way to put it is that full city is the lightest
of the dark roasts.

Some reasons for roasting dark are that it greatly diminishes
acidity, accentuates body and increases sweetness. However, on
the down side it also removes any subtle varietal distinctions
and slightly adds pungency (bitterness). Fortunately at this
roast level the caramel sweetness easily overpowers any pungency
created to give it a bitter-sweetness, which is comparable to
bittersweet dark chocolate.

Full city can be a bit confusing because of its chameleon like
name. This same roast level also goes by the aliases of Viennese
roast, Light French and Light espresso. It all depends on what
part of the world and country you are in at the time. Here is a
bit of advice, if this is the level of roast you like, instead
of searching for it based on the name, you should look at the
beans for the correct signs. The biggest giveaways are its
chestnut color and its slight oiliness.

This concludes our lesson. I hope some of the confusions of the
full city roast have been cleared up.

Go forth and drink good coffee.
Fini C.B. Miller, BetterBeans.Com
Copyright 2000


4. A Daily Dose of Wisdom from the Rebbe
-Words and condensation by Tzvi Freeman


As the world came into being, so did tolerance. It may be the
most amazing thing about our world--that it can carry on ever so
loosely tied, enduring so perfectly in its imperfection.

Without tolerance, the sages say, our world could not stand. A
world of perfection--a world that follows precisely every
dictate from Above--is not a world. It is a fetus that has never
left its womb, for it presents nothing of its own. A real world
is one whose creatures can pass or fail, can blunder about until
they eventually beat their path to the truth. Only a world that
is allowed to stumble can learn to stand on its own feet.

"And such a world," G-d said, "is worth my tolerance."

Brought to you by

"When a man seeks your advice he generally wants your praise."
Lord Chesterfield

5. Free Kona Coffee Seeds

If you missed our offer, I still have some seeds left, so please
contact me and ask for Issue #20. It has instructions for
ordering your seeds and for growing them into you own mini
coffee plantation.

"Liberty lies in the hearts of men and women; when it dies
there, no constitution, no law, no court can save it."
Learned Hand

6. Shannon Needs Help for Paper on Coffee Culture

Hi, my name is Shannon. I am a senior at Fordham University in
Bronx, NY...Yes, home of the Yankees. Well, I am writing a
paper for one of my classes analyzing popular culture. I am
analyzing how coffee and the culture of coffee is popular
culture, especially in recent years...If you have any ideas of
things I can include in my paper I would greatly appreciate it.


Email your assistance to

"Those who are of the opinion that money will do everything may
reasonably be expected to do everything for money."
Lord Halifax

7. A Little Humor

Farmer Joe was suing a trucking company for injuries sustained
in an accident. In court, the company's fancy lawyer was
questioning Farmer Joe.

"Didn't you say, at the scene of the accident, 'I'm fine'?" said
the lawyer.

Farmer Joe responded, "Well, I'll tell you what happened. I had
just loaded my favorite mule Bessie into the..."

"I didn't ask for any details," the lawyer interrupted. "Just
answer the question. Did you not say, at the scene of the
accident, 'I'm fine'?"

Farmer Joe continued, "Well, I had just got Bessie into the
trailer and I was driving down the road..."

The lawyer interrupted again and said, "Judge, I am trying to
establish the fact that, at the scene of the accident, this man
told the Highway Patrolman that he was just fine. Now, several
months after the accident, he is suing my client. I believe he
is a fraud. Please tell him to simply answer the question."

But the judge was interested in Farmer Joe's story and said to
the lawyer, "I'd like to hear what he has to say about his mule

Joe thanked the judge and proceeded. "Well, as I was saying, I
had just loaded Bessie, my favorite mule, into the trailer and
was driving her down the highway when this huge semi-truck and
trailer ran the stop sign and smacked my truck right in the

"I was thrown into one ditch and Bessie was thrown into the
other. I was hurting real bad and didn't want to move. However,
I could hear ole Bessie moaning and groaning. I knew she was in
terrible shape just by her groans.

"Shortly after the accident a highway patrolman came on the
scene. He could hear Bessie moaning and groaning so he went over
to her. After he looked at her, he took out his gun and shot her
between the eyes. Then the patrolman came across the road with
his gun in his hand and looked at me.

"He said, 'Your mule was in such bad shape I had to shoot her.
How are you feeling?'"

"The superiority of some men is merely local. They are great
because their associates are little." Dr. Samuel Johnson

8. Turn the Tables On Gary Talboy by Lance Davis

Hey Robert--

I really like the eJournal, but it is time to turn the tables on
your contributor, Gary Talboy. In the spirit of engaged debate,
consider this a rebuttal, his Bush to my Nader : )

Please explain the mechanics of how "price" paid to peasants
is "artificially manipulated" to be low?
Are you saying that low prices are paid by this "system" to
cause farmers to have to cut their trees so this system can buy
the land with no trees for low prices?

The prices for commodities are low because peasants cannot
Why? Feds with guns.

In the post-WWII era, peasants tended to become (or stay)
peasants because their government was not responsive to their
human rights or needs. These countries - anywhere in the Western
Hemisphere, for example - were not democracies in any way,
shape, or form. In fact, the governments tended to be US-imposed
military dictatorships ...A.K.A. banana republics. Until the
fall of Soviet-style communism, the justification for these
Third World autocracies was always "protection of our sphere of
influence." It goes back to the Monroe Doctrine, which was
enunciated on Dec. 2, 1823. In short, the MD "allowed" the US to
dictate the inner workings of foreign countries in the Western
Hemisphere - with or without their consent. Incidentally, the MD
was never formally recognized in international law.

With the fall of the communist ideology about 10 years ago, it's
not too surprising to see their ideological place taken by
equally imperialist, market zealots. One of the defining
characteristics of these marketeers is a convenient ignorance of
America's history of destabilizing foreign governments for their
own political and economic purposes. For example, that the
author refers to these people as peasants - with no sense of
irony - is fairly typical nowadays. The idea that the market is
some sort of bastion of democracy is a malicious fiction only
possible in a First World boom economy, where the arms of
communication (i.e. the mass media) are complicit in this
fiction. In fact, any opposition to the idea of "the market as
great equalizer" is pushed to the fringe of economic policy
discussion - if not met with outright hostility.

Prior to the advent of washed coffee processing, NO ONE PAID
VILLIAGERS for their "traditional" labor!

Once again, this is the grotesque (and dangerous) thinking of
market worshipers. The suggestion here is that we're doing these
people a favor by exploiting them and their resources. The only
reason coffee prices are even reasonably low is because - again
farmers are not able to organize. If these people did attempt
to unionize they would be killed. By removing the peasants from
their socio-political context, the author conveniently places
them into his all-encompassing market democracy that doesn't, in
fact, exist.

OPINION: This logic is madness! Its only value is to
manipulate the ignorant.

My point exactly.

OBSERVATION: Here we go again with the "us" against "them"
theme. There are only a few very large multi-national coffee
companies in the world and they all sell cheap coffee. They
have nothing to do with Specialty Coffee, and if they stopped
buying the cheap coffee millions of small farmers would truly
starve and economies of many third-world producers would fold
and require U.S. $$ assistance from IMF and World Bank
resources. Producers provide "cheap" coffee because that is
what the multi-nationals want. The multi-nationals want cheap
coffee only because consumers around the world "demand" cheap

Once again, the faulty and irresponsible logic here is that
we're doing these people a favor by including them in the Great
Market Democracy that doesn't exist. What makes this thinking
ultimately flawed is the context in which these people make
their living. Yes, the economies of third-world countries are
dependent on US dollars and without those dollars millions of
small farmers would truly starve.
That being said, the author arrogantly fails to note his use of
"third world." There's a reason why we're in the "First" World
and they're in the "Third." It's called bigger and better guns.
In the cruder era following WWII, we would assassinate those
leaders who attempted to oppose US policy - see Chile,
Guatemala, Indonesia, etc for proof.
Nowadays we don't need to kill, since these countries do that
for us. We manufacture weapons and sell them to these Third
World governments, who then "guarantee" that their farmers work
cheaply for the US. They are not democracies. They are vicious
military dictatorships at our beck and call.

Therefore, when the author suggests that producers provide cheap
coffee because multinationals are merely responding to the
desires of consumers, my answer is, "So what?" It's as though
these market worshippers feel like exploitation is a human
right. Only in a First World boom economy, where opposition to
wage slavery and indentured servitude is virtually silenced or
pushed to the fringe, could a rationalization of exploitation
like this be put forth. The author also fails to note that the
IMF and World Bank use their loans as carrot-and-stick
maneuvers. If a country wants loans, it HAS TO provide labor as
cheaply as possible. That this process is then passed off as
"the natural way of the market," is a gross distortion.

Keep in mind, too, that most of the money flowing into these
countries stays in the hands of the government. These farmers
don't have stock options, fund managers, diversified portfolios,
let alone paychecks.
Doesn't the author understand the role of American foreign
policy makers in the creation and sustenance of the Third World?
In other words, the Third World will be staying the Third World.
That's the whole point of the Third World. They are the source
of cheap labor and natural resources. For lack of better word
(frankly, there is no better word), the Third World is nothing
more than a colony of the US and multinational corporations.

QUESTIONS: Please explain the process by which consumers can
force "mega-giant" corporations to protect trees, birds, and
people while providing them with superior coffee. There are a
number of "steps" that would be required for this to take place
and I am wondering if you could elaborate on what these steps
would be and how these changes would therefore come about in a
free economy.

They cannot. That is the essential hypocrisy and cowardice at
the core of this so-called Market Democracy. It's democratic in
that anyone who wants to exploit "lesser peoples" can, but
attempt to apply the principles of democracy in protecting these
same "lesser peoples," let alone the environment in which they
live, and the market ideologues cravenly suggest that "their
hands are tied." It's as though they want their cake and they
want to eat it, but if anyone should suggest that they clean up
their cake-making mess, it's someone else's problem. As Homer
Simpson once said, in a perceptive critique of American
thinking, "Can't someone else do it?" Corporations are no longer
responsible to the planet in which they live, and they are
barely responsible to governments. In fact, they are only
responsible to their stockholders. This is a sick mentality,
which is rapidly becoming conventional "wisdom."

Lance Davis

Next Week: Gary Talboy's Response to Lance

"In seeking wisdom, thou art wise; in imagining that thou hast
attained it, thou art a fool." Rabbi Ben-Azai

9. Coffee One Pan Cake by Tuan

2 1/2 Cups all-purpose flour
1 1/2 Cups sugar
1/2 Cup cocoa
2 tsp. baking soda
1/2 tsp. salt
2/3 cup vegetable oil
2 Tbsp. cider vinegar
1 Tbsp. vanilla
2 Cups cold coffee
1/3 Cup sugar
1/2 tsp. cinnamon

Stir together flour, 1 1/2 cups sugar, cocoa, soda and salt
in an ungreased 12x8-inch baking pan.
Make 3 wells in the mixture; pour oil in one, vinegar in
one and vanilla in one.
Pour in coffee and stir all with a fork until well mixed.
Spread into an even layer.
Combine 1/3 cup sugar and cinnamon; sprinkle half over batter.
Bake in a 350 degree oven for 35 to 40 minutes. Sprinkle
remaining cinnamon sugar over hot cake. Cool 15 to 20 minutes
before cutting (if you can wait that long). Enjoy with a cup or
three of your favorite coffee.

"Never give in! Never give in! Never, Never. Never-in nothing
great or small, large or petty-never give in except to
convictions of honor and good sense." Winston Churchull

10. Calling All Coffee Newsletters

Please do our readers and me a favor and send me links to all
the coffee newsletters you know about.
Send the links to:

The Coffee Chronicle

Ground Control
Free within the US, $10 elsewhere. Send a snailmail address to

African Coffee Newsletter Weekly
Coffee Chronicle TM

"Suspicion always haunts the guilty mind." William Shakespeare

11. Classified Ads Section

This section will match buyers and sellers of used coffee
equipment of all kinds. Use it to buy or sell grinders, brewers,
and roasters, residential or commercial, big or small. Be brief
and concise in your description and I suggest you give a price
if you are selling, but that is up to you. Send your items "Want
to Buy," or "For Sale" to me at the following email address:

Please let me know if you want your email address published, or
if you would prefer I forward inquiries to you.

There is no charge for this service, and no liability either way
on my part. I want this section to serve as a forum for buyers
and sellers. Any warranty as to fitness of purpose, pricing, and
shipping will be arranged directly between buyer and seller.


Want to Buy - Used small batch drum style coffee roaster.
1 to 15 Kg per batch size (or there abouts).
e-mail Phone 865 981-9316 (evenings)
Fax 865 981-9319


Ditting USA for reconditioned grinders with 6 month limited
parts warranty:


Beautiful 1989 Probat L-5 coffee roaster (S/N# 89-40333). 5 Kilo
(up to 11 pounds per batch) drum coffee shop roaster. Color is
forest green with gold trim and a polished brass cover over the
roasting drum. It is in like new condition & appearance.

The unit includes bean temperature and roaster temperature
probes with digital readouts that were professionally and
tastefully installed. The LED readouts are mounted on the right
side front of the roaster.

Asking price is $13,500 (US$) as is, where is. Buyer responsible
for pickup and transportation. The roaster is available for
inspection between 8AM and 4PM, Monday - Friday at our roasting
plant located in Madison, Wisconsin.

For further information, please contact:

George Krug
Ancora Coffee Roasters
931 E. Main Street
Madison, WI 53703


Cimbali 2 group semi-auto, reconditioned, in perfect working
condition, 220 Volts - Color: beige Price US $ 1,800. - Plus
La Spaziale 2 group semi-auto, reconditioned, good workhorse,
tested OK, 220 Volts, Price US $ 1,400.- plus shipping.

GENSACO Virtually Brand New 2 Groups - Excellent steam and brew
delivery, automatic water fill, 1/4 turn steam knob for maximum
steam delivery. These machine are floor models, used only for
demonstration. You can get them for US $ 2,800.- Semi or
automatic, 220 V.

Coffee Grinders $ 350. - $ 400. -


Nuova Simonelli Mac Automatic One Group Brand New in Crate!
$ 2200. plus shipping
Also Nuova Simonelli Mac Automatic One Group Demo Unit $1700
plus shipping

Nuova Simonelli Mac SemiAutomatic One Group Demo Unit $1500
plus shipping

Located in Cleveland, OH for details

"There are few wild beasts more to be dreaded than a talking man
having nothing to say." Jonathan Swift

12. Links to My Friends

Visit the links page on our website to get the latest links to
both coffee related and unrelated sites of interest. The links
page was last updated on July 29, 2000. Check it out. You might
find some old friends and make some new ones.

"It is better to suffer wrong than to do it, and happier to be
sometimes cheated than not to trust." Dr. Samuel Johnson

13. Feedback

Tell me what you think. What do you want more of..less of...what
would you change, add, or delete?

Please direct all inquiries, comments, article submissions, and
suggestions to: Robert Badgett

(c) Copyright 2000 Robert L. Badgett. All Rights Reserved.

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