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Welcome to Badgett's Coffee eJournal
"All the Coffee That's Fit to Print"
Issue No. 10 - July 28, 2000

In This Issue:

1. Welcome
2. Coffee Field Trip to Costa Rica
3. Some Words From Our Sponsors
4. Who Benefits from Fair Trade?
5. Origins of Coffee by Coffeeman
6. Golden Rules for a Real Cappuccino
7. Coffee Bean Traveler (Part 1 of 3)
8. Frozen Beverages by Granita Guru
9. A Little Humor
10. Home Roasting Coffee by Robert
11. A Bit of Caffeine Folklore
12. Caffeine in Beverages and Foods
13. Links to My Friends
14. Feedback

Join the Buffalo for breakfast .. We are serving up a batch of Spicy
Chips ( adult jokes ) with LynnLynn's Links and a garnish of
sweepstakes and free offers . For reservations send a blank e-mail to :
AOL Link
Everything in a jokelist you will ever want and free also.
CyberTrash - Very Spicy, Sometimes Trashy, Adult Humor
3 Daily Funnies - Quick and Easy to Read - WebTV friendly,
Preview now at:
Preview webtv format
Join - Send

1. Welcome!

My friends, welcome and thank you for inviting me onto your screen.
Thank you for subscribing and helping grow this journal.
I have had very good input from coffee lovers in the way of articles
and feedback. I really appreciate your taking the time and effort to
send me email with questions and comments. Please continue
because I listen.

I am looking for a new list server and I need your help. Readership has
grown rapidly and I am about to outgrow my current server. Since many
of you subscribe to other email newsletters, I need some feedback. seems to be a big player in the list server field and I
would like to get the benefit of your experience. If you are subscribed
to other newsletters through E-Groups or any other list server,
please share with me your positive or negative experiences.

I recently joined with Aroma of Coffee webring. Please go to my
website and check it out. It's a good way to find coffee websites
that you may not have seen before. Nothing like a little competition
to keep us all in the know about good sources for coffee.

My goal with this journal is to promote good coffee. I want to learn,
educate, and entertain. I publish every Friday via email and readers
include coffee consumers, home roasters, coffee geeks, retailers,
growers, roasters, and equipment dealers. If you want to learn more
about our wonderful beverage, this is the place. I don't sell anything
and subscription is free.

If you want to advertise here or submit an article, contact me.
I don't charge for ads, links, or advice.

Please visit my newly rebuilt website at

Help make this journal bigger and better. Forward this issue to
anyone who enjoys good coffee, and then write a story, an article
about coffee and send it to me. I promise you will feel better
for helping.

I'm always asking you to share your experience and your stories, but
"share" is not the right word. When a child has two apples and you
ask her to share with another, she has to give up one apple and
she is left with less. When you share your expertise, you don't give
up anything. You gain when you share because there is no better
way to learn than by teaching.

You have my permission to forward any issue to anyone, as long as
you send the entire issue, but please obtain permission before
sending any part of an issue.

If you recently subscribed and are missing past issues that are
not yet on the website, please contact me and I will send them
directly to you.

DISCLAIMER: All information contained here is obtained by
Badgett's Coffee eJournal from sources believed to be accurate
and reliable. Because of the possibility of human and mechanical
error as well as other factors, neither Badgett's Coffee eJournal
nor its publisher, Robert L. Badgett, is responsible for any errors
or omissions. All information is provided "as is" without warranty
of any kind.

To subscribe or unsubscribe, click here:

2. Costa Rica Coffee Field Trip

We are planning a wonderful trip to Costa Rica and need your
input. We are looking at either 7 or 10 days, depending on what
you want. Contact me for details. The trip will focus on coffee
plantations but there will be ample opportunity to enjoy the
beautiful sights of Costa Rica. If you need more info about Costa Rica,
visit a travel agent or one of these excellent websites:

2. Some Words From Our Sponsors

Here's a screamin' deal for budding coffee roasters!!!

Kenneth Davids' classic "Home Coffee Roasting" plus a quarter
pound of any coffee in stock (except JBM) for only 12 bucks!
Or take "The Great Coffee Book" by Timothy J Castle plus a
quarter pound (also no JBM) for only 13 bucks!

What a deal! Just visit
Mention Badgett's Coffee eJournal when ordering.


Coffee Corral

Your Neighborhood Gourmet Coffee Shop -- ONLINE!
Everything from espresso beans to espresso machines. Flavored syrups
and steaming pitchers. Check out all these and more at



Coffee Wholesalers: Your Internet Source for Green Beans
Does $3.50 per pound for Costa Rica Tarrazu or Kenya AA get your attention?
How about a FREE POUND of green beans with your order?
Similar prices on other great coffees, chocolates, biscotti, and gift baskets.
Mention Badgett's Coffee eJournal and get of FREE POUND
of green beans with your order of 10 pounds or more.

Visit us at:


Small coffee roasters are perking up all over the country, recreating styles
and blends which were nearly impossible to find just a few years ago.
The quality of these blends remains unparalleled by those of the giant
coffee companies. However, it is difficult to experience these wonderfully
fresh roasted coffees because the roasters are scattered all over the country.
That is until now! is committed to finding the best
coffee roasters in the nation and delivering their coffees fresh to your
door each month. Visit our site at to learn more about our coffee adventure


Visit La Gondola!
The ultimate on-line Italian products store.


Do you have the time? Set your watch to the Official U.S time.
Go to and pick your time zone.


3. Who Benefits from Fair Trade?

Benefits to the farmer-
How does one measure the impacts of fair trade? Start with the farmers.
Consider some profiles of the producer partners that work with Equal
Exchange, a pioneer in fair trade coffee and one of our first TransFair
USA licensees:

In Mexico:
UCIRI, Union of Indigenous Communities of the Isthmus Region, is
based in Santa Maria Guienagati, Oaxaca, Mexico. This is a democratic,
village-based cooperative of peasant farmers that started in 1982.
Over 5,000 families from either the Zapotec, Chontale, or Mixe ethnic
groups have farm sizes averaging roughly 15 acres. This coop helped
create the region's only public busline; a hardware and farm supply
center; healthcare services; cooperative corn mills; an agricultural
extension and training program; accounting training; and the only
secondary school in the region. The cooperative members' annual
incomes have nearly doubled through the export relationship with
Equal Exchange.

Cipriano Hernandez is a member of UCIRI. Fair trade revenues to
this coop have funded the construction of key elements in a
previously inadequate infrastructure. How does one measure the
impact of a busline and hardware store on the lives of rural farmers?
Clearly, these are fundamental tools for self-sufficiency. And
consequently, Cipriano is a much more productive farmer.

In Nicaragua:
PRODECOOP Promotora de Desarollo Cooperativo de Las Segovias
is based in Esteli, Nicaragua. It was founded in 1993. The membership
includes 69 cooperatives with over 2,420 families. A typical farm is 7
to 11 acres with crops that include corn; coffee; beans; and bananas.
Special projects have included the construction of schools and
healthcare centers; training in administration; legal matters and
organizational issues. From sales to the fair trade market,
PRODECOOP will generate over $600,000 in premiums for the
membership this year alone. This is used to pay bank debt, invest
in farm improvements, improve nutrition and avoid the loss of land
due to crushing debt service.

Miguel Rodriguez lives with his wife Laura and daughter Rosa
Maria in San Juan del Rio Coco in northern Nicaragua. Miguel
and Laura are both members of their community cooperative.
Over the last 5 years, Miguel and Laura estimate that they have
more than doubled their annual income as a result of fair trade.
This has allowed them to keep Rosa Maria (age 11) in school long
past the age when she would have had to start working in the fields.
Farmer by farmer, fair trade coffee has made a tangible difference
in peoples' lives throughout the world. Children gain access to
medical care where none existed before. With money in their
parent's pockets, they can go to school. Infrastructure is built.
Progress against poverty is made.

Benefits to the environment-
By all accounts, these trading relationships are successes with
respect to generating pure economic returns for families that
need it the most, and nurturing invaluable, powerful, long-term
relationships. And such success can be replicated in coffee
growing countries throughout the world and for other products,
from bananas to tea. It can be replicated from Asia to Africa. It
can make differences in people's lives immediately. How does f
air trade impact our pressing environmental concerns?
Degradation of our natural resources is fundamentally an issue
of people. Consequently and most importantly for environmental
issues, fair trade focuses on assisting small farmers. Small
farmers help sustain our natural resources.

Small farmers, though not able to afford "official certification",
use organic methods. Small farmers plant shade grown coffee on small
pieces of property dispersed throughout a region. Shade grown is better
for birds than estate grown coffee. Small farmers are stewards of their
own land and prevent the development of larger clear-cut estates.

Benefits to the U.S. and its residents-
Fair trade benefits the U.S. in many ways. We are members of a
world community. And like any community, by building and
supporting systems that strengthen our less fortunate neighbors,
we strengthen the viability of the whole community. What are the
connections and potential benefits for the U.S. and fair trade practices?
Improved North South economic interactions and United States
consumer awareness in grower conditions and trade inequities
helps reinforce our understanding of the interconnectedness of
the global economy.

Fair trade encourages new and better thinking and action within
the U.S. international aid community regarding economic and
relief programs. Such paradigm shifts will strengthen producers
and improve the quality of products from developing countries.
Bridging environmental and economic development efforts, fair
trade can turn sustainable economics theory into reality. For
example, the recent "Museum and Sustainable Communities
Conference" in Costa Rica sponsored by the American Association
of Museums (AAM) highlights the visibility that sustainable
economics is gaining in the cultural community. The Association
of Zoos and Aquarium (AZA) are also likely prospects to pursue
this concept. Clearly, there are an array of receptive audiences.
Amongst ethnic Americans, obvious potential allies in this
international cause, the process of assimilation into the American
consumer-oriented society has frequently sparked disconnects
with roots, culture and engagement in global economic justice
issues. Fair trade can rebuild and sustain cultural connections.
In summary, there are clearly U.S. concerns related to skewed
trade practices and impoverished farmers in the global South.
Fair trade practices address these issues at a variety of levels.
And, we as Americans benefit from utilizing this powerful new
tool for social and environmental change.

In a global village, we prosper as our less fortunate neighbors prosper.

For more information, visit TransFair USA website:

"Justice, Sir, is the great interest of man on earth. It is the ligament
which holds civilized beings and civilized nations together."
Daniel Webster, 1845

5. Origins of Coffee by Coffeeman

Legend has it that coffee was discovered by a goat herder named Kaldi in
the high plateaus of Ethiopia. While his herd was feeding in a new
location, Kaldi observed his goats nibbling on bright red berries. He
sat and watched in amazement as the goats began to dance with glee.
Kaldi gathered some of the berries and ate them and was suddenly filled
with energy and alertness. Exited about his find, he took some berries
to the village Holy man Bilal. Bilal proclaimed the berries evil and
threw them in the fire to cleanse them. The beans began to roast and the
aroma enticed the two to rake the beans from the burning embers. Bilal,
still believing the beans to be evil, crushed them and purified them in
boiling holy water. The two drank the first cup of coffee. Today, coffee
continues to grow wild in Ethiopia.

Visit the Coffeeman at:

"Concentrated power is not rendered harmless by the good
intentions of those who create it." Milton Friedman, 1962

6. Golden Rules for a Real Cappuccino

1. Prepare the espresso and then pressurize the coffee machine
to produce steam.
2. Fill a small pot with milk, to about 1/3 capacity.
3. Place the steam spigot in the milk and activate the command
for making steam only when the machine reaches the right temperature
4. Place the pot with the milk under the steam spigot: then raise and lower
the pot for several seconds.
5. Once the milk has been frothed, pour the coffee and the milk into a
cappuccino cup using these portions:
1/3 frothed milk
1/3 hot milk
1/3 coffee
Don't forget to use GOOD coffee and a high quality coffee machine !

Visit to get made in Italy home espresso
machines at very special prices.

"The world would not be in such a snarl
If Marx had been Groucho instead of Karl." Irving Berlin, 1976.

7. Coffee Bean Traveler Part 1 of 3

This is a short story about the life and times of a coffee bean.
Ponder this. Do you have any idea what path your coffee takes
before ending up in your cup? Imagine yourself a coffee bean
for a moment and follow along.

Harvesting: You are a coffee cherry hanging on a tree somewhere
near the equator. It is near harvest time so your green skin has
turned a beautiful crimson color. One day a human notices your
bright red cherry and carefully picks you and places you in their
basket. Your journey begins.

Processing: You find yourself being dumped onto the ground
surrounded by millions of other beans. After a few days of the
relentless sun beating down on you, your pulpy flesh begins to
dry. Each day you get some relief when a human plows through
the masses of beans and turns your wrinkled skin away from the
sun. By the end of the week your skin is evenly and completely
dried. Then one day, instead of being plowed you are scooped
up and transported to a large silo.

Hulling: As you wait in the cool dark silo you hear the humming
of machines. Eventually, you slide your way toward the humming
noise where you feel a machine gently stripping your dry skin
from your bean center. At this point you realize that you are a
twin, there are two beans inside of this wrinkled cherry. However,
before you get a chance to meet your other half you commingle
with other beans and are separated.

Grading and Sorting: Your first experience as a single bean is
a roller coaster ride through a multitude of chutes and screens
and air blasts. You are being graded and sorted for size and
weight. Your smaller and lighter friends fall out first, then you,
and finally your larger heavier pals do. By the end of the day
you are resting inside of a nice airy jute bag surrounded by your
peers who all waiting with anticipation as to what will happen next.

To be continued......C.B. Miller, http://www.BetterBeans.Com
Copyright 2000

"To lengthen thy Life, lessen thy Meals." Benjamin Franklin, 1733.

8. FROZEN BEVERAGES by Granita Guru

During the past three years there has been a tremendous increase in the
popularity of frozen beverages. Fruit granita drinks, fruit smoothies and
frozen cappuccino beverages have gained increasing importance for generating
higher revenues. Every retail food service should include these beverages on
the menu. In one location, one little kiosk sold over $8000.00 worth of
frozen fruit drinks during the Xmas week. That is a lot of revenue and profit
in a week!

The granita frozen drinks allow a 400 to 500% mark up. With a retail
selling price of $1.75 per serving of 14 oz., the cost of product, cup,
lid and a straw is not more than 50 cents. Gross profit of $1.25 per
sale cannot be ignored.

The introduction of newer models of granita machines has made
it easy to install these machines as a dependable, low investment
and low overhead profit center within an existing store. Espresso
bars, Specialty coffee carts, Cafes, Cafeterias, Kiosks, Bakeries,
Pizzerias, Airports, Farmers markets, deli marts, convenience
stores or any other high volume location are all ideal for serving
upscale frozen beverages from a granita machine.

The sales potential from granita machines is generally under-estimated.
A granita machine can change the overall gross revenue picture.
The potential for revenues generated with a granita machine is as
good as with an espresso machine, and even higher. The machine
generates higher revenues due to impulse buying.

was introduced in early 1998. This patented magnetic drive system is
the latest technology installed in a granita machine. Ugolini granita
machines are compact units with maximum visual impact, very
dependable and user friendly. Patented hollow freezing cylinder
gives an excellent frozen drink. Another dependable granita machine
is the Coldelite/Caprigianni granita machine with a larger hopper.

It helps to shop around for price and after-sales service on these
machines. An ideal source for purchasing equipment would be a
dealer who sells equipment with in-house service capabilities
and stocks inventory of parts.

For purchasing equipment, the standard approach should be
"buyer beware". As a buyer, take time to ask questions (including
some dumb questions). A good salesman will try to highlight good
features and avoid mentioning the drawbacks or negative points in the
merchandise/equipment being sold. Be careful when a sales person is working
for a dealer who is an exclusive distributor for an equipment. Ask the
sales person for names and contact address for other customers who are
using the same equipment. Get the feed back. Some of the information one
should look for and ask is following:

1. How long the equipment is in use?
2. How many times machine developed problems?
3. How did the equipment dealer respond to service calls -
quick, slow or irregular?
4. Was there any problem in parts availability?
5. Are the parts priced reasonable?

By Granita Guru:

"Time flies over us, but leaves its shadow behind."
Nathaniel Hawthorne, 1860

9. A Little Humor

A three-legged dog walks into a saloon in the Old West.
He slides up to the bar and announces:
"I'm looking for the man who shot my paw."

There was a man who entered a local paper's pun contest.
He sent in ten different puns, in the hope that at least one
of the puns would win. Unfortunately, no pun in ten did.

(I hear the groans)

"When I was a boy I was told that anybody could become President;
I'm beginning to believe it." Clarence Darrow

10. Home Roasting Coffee by Robert

It's amazing how many people do not know that many coffee lovers
roast their own coffee at home. Just recently I mentioned this journal
to a friend and he asked where I bought my coffee. I told him I buy
green beans on the Internet and roast them myself. He asked, "you mean
you grind them yourself." He wasn't asking, he was telling, as if he
was correcting me. I had to do some convincing to make him believe
me. He just couldn't believe that it could be done at home.

Some people ask, "Why in the world do you do that?" My answer is
simple, "because it just tastes better, noticeably better." Then they
ask, "Isn't that difficult?" I tell them it's about as difficult and time
consuming as boiling eggs.

When people discover how much better fresh roasted coffee is and
how easy it is to make a better cup of coffee by home roasting, they
will wonder why they didn't do it sooner. They will wonder how they
were ever satisfied with the swill they made from canned coffee.

I admit, home roasting is not for everyone. It's a little more trouble
than opening a can or a bag and it's a little smelly unless you roast
outside or in the garage. It's hard to believe, but many folks do not
enjoy the full, rich flavor of a fresh roasted cup of good coffee. I don't
understand it, but I know it's true.

A home roaster will never be as common as a toaster or microwave,
but I think there is a tremendous potential for growth.

Want to learn more about home roasting? Take a look at The Coffee
Project ad towards the top. The book by Kenneth Davids is the best start.

Another good idea: Start your "Coffee Cellar" by buying 10 different
Coffees (you get an extra pound free) from Coffee Wholesalers.
See the ad toward the top.

11. A Bit of Caffeine Folklore

It has long been part of our folk mythology that strong black coffee will
sober up a drunk person. Caffeine does have some effect on a moderate
(.05) blood alcohol content by improving alertness and peripheral
responses, but it has no effect on higher blood levels. The old saying
holds true even after scientific research, "give a drunk a shower and
black coffee and you will have a clean, wide awake drunk."

12. Caffeine in Beverages and Foods

Milligrams Caffeine
Average - Range

Coffee (5 oz cup, drip brewed)
115 - 60-180

Tea (5 oz cup)
Brewed, major U.S. brands
40 - 20-90

Brewed, imported brands
60 - 5-110

Iced (12 oz)
70 - 67-76

Cocoa beverage (5 oz cup)
4 - 2-20

Chocolate milk (8 oz)
5 - 2-7

Milk chocolate (1 oz)
6 - 1-15

Dark chocolate (1 oz)
20 - 5-35

Mountain Dew




13. Links to My Friends

Visit the links page on our website to get the latest links to both
coffee related and unrelated sites of interest. This page was last
updated on July 27, 2000.

14. Feedback

Tell me what you think. What do you want more of..less of...what would
you change, add, or delete?

Please direct all inquiries, comments, article submissions and
suggestions to: Robert Badgett

(c) Copyright 2000 Robert L. Badgett. All Rights Reserved.


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